Sport Business and Innovation MSc

5.0
1 review
  • There are a lot to do at Loughborough university if you can manage it in your schedules then you can enjoy great facilities like sports.
    |

Master

In Loughborough

Price on request

Description

  • Type

    Master

  • Location

    Loughborough

Overview
Our most popular Sport Business programme, MSc Sport Business and Innovation focuses on the key principles of innovation and enterprise which are cornerstones to the world of sport business.
Our Sport Business and Innovation MSc will develop your understanding of key sport management and marketing principles, and will introduce you to the development of business strategy and sports governance.
You will also study the importance of entrepreneurship and innovation in a changing sport business landscape, and will undertake applied research to develop innovative solutions to a problem faced by sport businesses today.
Lauren Estwick
Hear from Lauren about studying within the Institute for Sport Business and what postgraduate life is like at Loughborough University London.
By studying a number of hands-on and practical modules, you will examine the rapid growth in the sector and its accompanying impacts in an era of significant social, economic and technological change. Our unrivalled partnerships with a range of world-class sport organisations means you will gain expert teaching and guidance from inspiring leaders from Chelsea Football Club, West Ham United Foundation, CSM Strategic, BT Sport, World Rugby, and more.
Through the careful examination of sport business development and growth, you will be able to identify industry trends, understand customer needs, and establish and evaluate the organisational practices required to remain competitive in a global sport marketplace.
Recently named as the world’s best university for sport for a second year (QS World Rankings by Subject 2018), studying a programme with the Institute for Sport Business will provide you with a first-class postgraduate experience, delivered by some of the world’s leading figures in sport business.
What makes this programme different?
Gain insights and guidance from London-based leaders in sport, including World Rugby, BT Sport, West Ham Football Club Foundation and Chelsea Football club

Facilities

Location

Start date

Loughborough (Leicestershire)
See map
Loughborough University, LE11 3TU

Start date

On request

About this course

Your personal and professional development
Our MSc Sport Business and Innovation programme has been carefully designed to empower you with right knowledge and analytical skills to progress into a range of positions within the sport business sector.
Future career prospects
An MSc in Sport Business and Innovation prepares you for career paths in the fields of sport, business and business innovation.
Opportunities may include careers in commercial sporting organisations, international governing bodies of sport, the government and the not-for-profit sector.
You will also acquire the skills required to establish your own sport enterprise if desired. Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking a PhD programme.
Your personal development
The careers and employability support on offer at Loughborough University London and has been carefully designed to give you the best possible chance of securing your dream role.
Loughborough University London is the first of its kind to develop a suite of careers-focused activities and support that is positioned as the underpinning of every student’s programme. Opportunities include employability assessments, group projects set by a real businesses and organisations, company site visits and organisation-based dissertation opportunities.

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Who would you like to address this question to?

Fill in your details to get a reply

We will only publish your name and question

Reviews

5.0
  • There are a lot to do at Loughborough university if you can manage it in your schedules then you can enjoy great facilities like sports.
    |
100%
4.9
excellent

Course rating

Recommended

Centre rating

Student

5.0
16/07/2018
What I would highlight: There are a lot to do at Loughborough university if you can manage it in your schedules then you can enjoy great facilities like sports.
What could be improved: -
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2019

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 13 years

Subjects

  • Visualisation
  • New Media
  • Organisational Behaviour
  • Media
  • Team Training
  • Industry
  • Planning
  • Project
  • University
  • Appreciation
  • Rugby
  • Football
  • Marketing
  • Innovation
  • Primary
  • Statistics
  • Quantitative Analysis
  • Market
  • Presentation
  • Decision Making

Course programme

What you'll study

The Institute for Sport Business delivers teaching from world class academics, influential thought leaders and inspiring professionals who share a passion for sport business.

  • Compulsory
  • Optional

Sport Business Statistics and Analytics

Sport Business Statistics and Analytics

Sport Business Statistics and Analytics blends statistical analysis and data visualisation through the use of software applications to guide evidence based decisions. The module covers three areas. First, it provides a sound understanding of quantitative analysis. Second, the module introduces various data visualisation techniques (including exposure to relevant software programs) to develop skills in understanding and presenting complex data. Third, an understanding of the importance of data in identifying insights and trends in the sport sector. Recent examples from the sport industry, both in team and player performance and in commercial activities will be used to illustrate these complex concepts.

The aim of this module is to help you understand the importance of data-driven decision making and strategy formulation, and how statistical analysis and data visualisation assist in identifying sport business trends and solutions.

Learning Outcomes

On completion of this module, you should be able to:

  • Apply quantitative analysis to understand and present complex data to support evidenced-based decision making
  • Demonstrate knowledge and understanding of quantitative analysis in an emerging data driven sport business landscape
  • Analyse, interpret and make evidence-based decisions based on multi-dimensional data sources
  • Critically evaluate the place of data visualisation and its contribution to evidence-based decision making
  • Apply critical thinking skills to understand how analytical techniques can address sport business problems
  • Show proficiency in the use of various analytic software programmes used in the sport business sector
  • Apply data visualisation techniques when creating dashboards and executive reports
  • Analyse multidimensional data and evaluate their use and value in different sport scenarios
  • Apply sport business analytics to improve organisational performance
  • Recognise the value of analytics across a range of other business contexts
  • Understand the place of analytics and is application to solve complex problems
Assessment
  • 40% executive dashboard report
  • 40% group case study analysis
  • 20% predictive regression model

Business Planning

Business Planning

You will look at a variety of frameworks for assessing entrepreneurs, products, markets, and industries with a view to understanding the importance of thorough market analysis and research prior to planning a new venture.

The aim of this module is to equip you with the background knowledge on strategic positioning and the more practical aspects of business planning.

Learning outcomes

On completion of this module you should be able to:

  • Highlight the complexity of the innovation process
  • Explain the importance of idea creation and opportunity spotting
  • Create critical assessment of a potential product or service
  • Explain strategic positioning of a novel business idea
  • Analyse data and information in order to make effective decisions
  • Recognise and apply self-reflection for personal development
  • Demonstrate rational use of business and risk analysis tools to analyse company performance
  • Demonstrate effective communication to persuade and influence stakeholders
  • Evaluate the funding needs of a new venture
  • Select and use appropriate investigative and research skills
  • Demonstrate effective report writing skills
  • Work effectively in a team and demonstrate recognition of an individual’s contributions to a group activity
  • Demonstrate a positive attitude towards a commercial opportunity
  • Spot or create an opportunity for a new product or service
  • Successfully manage a project from idea to completion
Assessment
  • 100% Coursework

Collaborative Project

Collaborative Project

With a multi-talented group of students you will work on a brief from a real company looking to solve a real social or business problem.

Together with your student team, you will research and build solutions to a business problem, supported by our project tutors, clients and staff. Previous clients include Foster + Partners, Speedo, The London Legacy Development Corporation as well as many other companies, start-ups and charities.

The Collaborative Project provides a means for you to engage in critical enquiry and to be exposed to project-based teamwork in multicultural and interdisciplinary settings. By undertaking this module, you will strengthen your cooperative and collaborative working skills and competencies, whilst raising your awareness and appreciation of cultural and disciplinary diversity and differences.

The Collaborative Project aims to provide you with a hands-on experience of identifying, framing and resolving practice-oriented and real-world based challenges and problems, using creativity and appropriate tools to achieve valuable and relevant solutions. Alongside the collaborative elements of the module, you will be provided with opportunities to network with stakeholders, organisations and corporations, which will give you the experience and skills needed to connect to relevant parties and potentially develop future employment opportunities.

Learning outcomes

On completion of this module, you will be able to:

  • Work effectively in diverse and interdisciplinary teams
  • Undertake and contribute towards a project-based development process
  • Apply critical enquiry, reflection, and creative methods to identify, frame, and resolve issues and problems at hand
  • Identify user and stakeholder needs and value creation opportunities, whilst collecting and applying evidence-based information and knowledge to develop appropriate insights, practices and solutions
  • Identify, structure, reflect on key issues and propose solutions to problems in creative ways
  • Enhance your appreciation for diversity and divergent individual and disciplinary perspectives
  • Be able to provide structured, reflective and critical feedback to peers and other stakeholders
  • Plan and execute a project plan including scope, resources and timing
  • Effectively communicate ideas, methods and results to a diverse range of stakeholders
  • Use multiple, state-of-the-art date media and technologies to communicate with collaborators
  • Make informed, critical and reflective decisions in time-limited situations
Assessment

100% Coursework consisting of:

  • 20% Group project proposal
  • 20% Individual reflection
  • 30% Final Project Report
  • 30% Project deliverables to the client

Dissertation

Dissertation

The Dissertation module will equip you with the relevant skills, knowledge and understanding to embark on your own research project.

You will have the choice of three dissertation pathways:

  1. A desk based research project that could be set by an organisation or could be a subject of the student's choice
  2. A project that involves collection of primary data from within an organisation or based on lab and/or field experiments
  3. An Internship within an organisation during which time students will complete a project as part of their role in agreement with the organisation (subject to a suitable placement position being obtained)

By undertaking a dissertation at master's level, you will achieve a high level of understanding in your chosen subject area and will produce a written thesis or project report which will discuss your research in more detail.

Learning Outcomes

On successful completion of this module, you should be able to demonstrate knowledge and understanding of:

  • The importance of project planning;
  • The importance of a clear hypothesis or research question;
  • The ethical implications of research;
  • The relevant empirical data and methodologies for data collection or knowledge assimilation for the subject area;
  • Methods of data analysis and their suitability for the intended data;
  • The areas of expertise or publications of the major individuals or organisations in the subject or business area;
  • The previous research or current knowledge in the specific subject or business area;
  • Theoretical perspectives relevant to your chosen topic;
  • The most effective methods of presentation for data or knowledge;
  • Developing a clear, coherent and original research question, hypothesis or business problem in a suitable subject area;
  • Synthesising relevant sources (e.g. research literature, primary data) to construct a coherent argument in response to your research question, hypothesis or business problem;
  • Analysing primary or secondary data collected by an appropriate method;
  • Critically evaluating data collected in context with previously published knowledge or information;
  • Engaging in critical debate and argumentation in written work;
  • Applying principles of good scholarly practice to your written work;
  • Performing appropriate literature searching/business information searching using library databases or other reputable sources;
  • Planning a research project and producing a realistic gantt chart demonstrating your intended timelines;
  • Synthesising information from appropriate sources;
  • Demonstrating rational use of research method tools;
  • Selecting and using appropriate investigative and research skills;
  • Demonstrating effective project planning skills;
  • Finding and evaluating scholarly sources;
  • Engaging in critical reasoning, debate and argumentation;
  • Demonstrating effective report writing skills;
  • Recognising and using resources effectively;
  • Successfully managing a project from idea to completion;
  • Demonstrating commercial awareness or the impact of knowledge transfer in a business or research environment

Assesement

100% Coursework consisting of:

  • 20% Literature review
  • 20% Research proposal
  • 60% Dissertation report/essay

New Media and Analytics for Sport Business

New Media and Analytics for Sport Business

The first part of this module will demonstrate how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology. Areas to be discussed include e-commerce, sponsorship, social networking and online communities, streaming video, user-enhanced content, and user-generated content. The second part will use analytics to study a wide variety of issues affecting the sport industry. You will learn not only how the recent application of analytics has improved each of the above areas within the professional sport industry, but also how analytics can improve decision-making in sport business and any other field of business. You will use analytics to study a wide variety of issues affecting the sport media industry. Topics examined include: marketing, pricing, contracts, and stadium management.

We will use analytics to study a wide variety of issues affecting the sport industry, and will work together to uncover how various sport properties are leveraging new media and new technologies, specifically, the Internet and mobile technology.

Learning Outcomes

On completion of this module you should be able to:

  • Display knowledge of the emergence and future applications of new media in sport and the ability to systematically apply analytical approaches to studying new media applications;
  • Show knowledge and understanding of new media communications practices and strategies, in an ever-changing digital landscape;
  • Understand how to analyse, interpret, and make decisions based on various new media data;
  • Critically evaluate the characteristics of digital new media;
  • Apply critical thinking skills to new media analytics to address sport media issues;
  • Ability to analyse new media communications and evaluate their use and value in different scenarios;
  • Ability to apply sport media analytics to new media practices;
  • Apply new media communication practices across a range of business areas;
  • Apply knowledge of sport business analytics to new media strategies and challenges in other business context;
Assessment
  • 20% Presentation
  • 40% Case Study Analysis
  • 40% Group Report

Organisational Behaviour in the Sport Industry

Organisational Behaviour in the Sport Industry

The aims of this module are to:

Apply organisational behaviour theory to the business and sporting context.

Critically analyse the factors influencing individual and group behaviour in sport organisations.

Identify and analyse trends in organisational behaviour in sport organisations.

Learning Outcomes

On successful completion of the unit, students should be able to:

  • Explain the nature of Organisational Behaviour and individual behaviour within the context of the sports industry
  • Reflect on organisational behaviour theory in the sports industry
  • Take responsibility for planning and managing own learning

Key/transferable skills

  • Manage their own learning
  • Express their ideas in an effective manner both in writing and orally
  • Read critically

Assessment

  • 50% Essay
  • 30% Report
  • 20% Presentation

Sport Business and Innovation

Sport Business and Innovation

This module is designed to equip students with an understanding of the main theoretical and empirical issues in the development of sport innovation and an appreciation of the relevant skills needed to manage sport innovation. The module also provides evidence based on applied sport innovation examples from the sport industry. Students will have the opportunity to develop an innovative business concept for the sport business industry.

Learning Outcomes

On completion of this module students should be able to:

  • Identify, explain and apply the theoretical underpinning of innovation and entrepreneurship as they relate to sport business
  • Identify through personal reflection key behaviours, attributes and skills required for innovation in sport business
  • Interpret the changing sport business environment using a variety of analytical tools and identify potential market opportunities within the sport business sector
  • Prepare and deliver a persuasive sport innovation proposal
Assessment
  • 40% Essay
  • 40% Project
  • 20% Presentation

Sport Economics and Law

Sport Economics and Law

This exciting module will enable you to make critical evaluations of the current issues and management practices in sport, across a broad range of providers. The module is organised into two main topics:

  • Topic one: Managing organisation's members and stakeholders.
  • Topic two: Legal context.
Learning Outcomes

On completion of this module you should be able to:

  • Understand management approaches of the sport market and external environment;
  • Understand the objectives/values/styles and outcomes in differing management contexts in the UK and other countries;
  • Contribute to incisive assignment presentations;
  • Manage learning: to learn through case studies the uncertainty and complexity of management.
Assessment
  • 50% In Class Tests
  • 50% Report

Digital Sport Technologies: Evolution and Application

Digital Sport Technologies: Evolution and Application

This module examines the evolution, development and application of digital technologies to the sport industry. It explores emerging digital applications and practices. Topics examined include: player performance measurement, in-game decision making, player selection, stadium/facility design to enhance the spectator experience, the use of mobile applications to compliment sport consumption, and the use of customer relationship marketing (cloud based, customer database-segmentation-analytics, social media integration, targeted email campaigns, sponsorship ROI) strategies to achieve the business objectives of sport organisations.

The aim of this module is to provide a detailed analysis of the evolution and application of digital technologies to sport.

Learning Outcomes

On completion of this module you should be able to:

Sport Business and Innovation MSc

Price on request