The Business Environment

After completing the module the student should be able to:


1. Demonstrate an understanding of the macro-environment and assess its impact on an organisation.
2. Demonstrate an understanding of the micro-environment and critically assess the industry forces that impact an organisation in the 21st century.
3. Critically evaluate the factors that shape the internal environment of an organisation and discuss how they give competitive advantage to companies.
4. Compare and contrast different approaches adopted by organisations for absorbing change imposed by the external environment.
5. Explore internal strategies for responding to globalization.