Business Intelligence and Social Media MSc

Modules

• Business Intelligence Architecture (20 credits)
  Introduces students to Data Warehouse, ETL, MS SQL-SVR, Big Data processing environments Hadoop, and the associated addresses security, legal and ethical Issues.
• Database Management (20 credits)
  This module teaches database design/architecture, database security, MS SQL SVR & Oracle SqlPlus + relevant extensions for PL/SQL, T-SQL and metadata exchange using XML.
• Human Computer Interaction (20 credits)
  On this module you'll be introduced to HCI design, HCI lifecycle, usability, security, privacy, mobile/desktop HCI.
• Business Intelligence Analytics (20 credits)
  This module teaches dashboards, SAS, algorithms & analytic techniques.
• Research methods (0 credits, delivered over 2 modules)
  The modules aims to enhance your knowledge and skills in research methodology, research ethics, planning, research design and analysis, presentation in order to undertake a large research project.
• Social Media and Digital Publishing (20 credits)
  This module provides an introduction to various social media technologies and tools such as google+, google analytics, Instagram, Facebook, twitter and content formats, marketing analysis, data provenance and data security.
• Strategic Management and Entrepreneurship (20 credits)
  This module will introduce you to the essentials of the strategic planning process, the foundations of enterprise, entrepreneurship and SMEs, IT Strategy for SME's and managing innovation.
• Project (60 credits)
  This module will see you undertake a substantial, independent research project building on the taught course.

All modules are assessed by a mix of coursework and examinations.