Business Management and Marketing - BA (Hons)
Bachelor's degree
In Nottingham
Description
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Type
Bachelor's degree
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Location
Nottingham
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Duration
4 Years
Today’s businesses are more competitive than ever and are constantly looking for new ideas to keep them ahead of their rivals. Marketing plays a vital role in any organisation activity and is the most crucial factor to the success of any business.
On our Business Management and Marketing course you are encouraged to understand and apply marketing theories and techniques in a variety of roles and contexts. All students will take part in a ‘real-world’ business simulation task, imitating the experience of running a business with a group of fellow students. The focus of your studies will be on understanding the marketing philosophy that places the customer at the centre of business activity.
This course is accredited by the Chartered Institute of Marketing (CIM) and provides students with one exemption from a core module towards the CIM Level 4 Certificate in Professional Marketing.
During your second year you will have a variety of unique opportunities to get involved in such as studying abroad, developing your own enterprise, undertaking an internship or simply continuing with your studies. You can study the course over three years full-time or four years with a placement.
Facilities
Location
Start date
Start date
About this course
Graduates from this course have gone onto working in both public and private sector, undertaking positions such as:
marketing assistant
marketing communications manager
SEO executive
social media executive and copywriter
marketing and engagement officer
In the last few years, graduates from this course have gone onto securing roles with well know employers such as:
Beats by Dre
Microsoft
iThinkMedia
Bull Marketing
GlaxoSmithKline
You will need one of the following:
A-levels – BBB, excluding General Studies; or
BTEC Extended Diploma – DDM; or
120 UCAS Tariff points from three A-levels or equivalent qualifications, excluding General Studies; and
GCSEs – English and Maths grade C / 4.
Reviews
Subjects
- Marketing
- Accounting
- Data analysis
- Business Development
- Academic Development
- Research
- Marketing Communications
- Digital Entrepreneurship
- International
- Leadership
Course programme
- Accounting and Finance for Managers
- Economics and Data Analysis for Managers
- Foundations of Managing and Organising
- Principles of Marketing
- Enterprise and Business Development
- Personal and Academic Development
- First half of Year Two – Core modules
- Buyer Behaviour
- Research for Marketing
- Integrated Marketing Communications
You can either select one of our Unique Opportunities Initiatives or continue with your taught modules listed below:
Core modules
- Employment and Enterprise
- Managing and Organising
- International Business and Communication
- Managing the Global Supply Chain
- Digital Entrepreneurship
- Placement year
- Taught modules
- Research Project
- Leadership and Employability
- Contemporary Issues in Strategic Market Management
- Comparative and International Management
- Improving the Customer Experience
- Global Supply Chain Strategy
- Digital Strategy
- Retail Marketing Management
Business Management and Marketing - BA (Hons)