Business Management with Marketing BA

Compulsory modules in your first year will give you a broad foundation in both subjects. You’ll gain an understanding of basic accounting practices and economic principles, as well as organisational behaviour and the theory and practice of setting up a business of your own. You’ll also be introduced to the basic concepts and techniques used in marketing.

You’ll build on this in Year 2, where you’ll examine how theories of organisational behaviour relate to real-world situations. At the same time, you’ll look at how information is used to support management and organisational decisions and explore key business functions like marketing, corporate social responsibility and operations. On the marketing side, you’ll gain an in-depth understanding of consumer behaviour, how this is measured and the techniques used in marketing research. Optional modules will allow you to focus on topics like business history or managing international business.

There are fewer compulsory modules in your final year. You’ll develop your management skills by studying strategic management, and gain a thorough knowledge of marketing strategy, promotional management and the challenges and opportunities in international marketing.

Through your choice of optional modules, you could explore topics such as managing diversity in the workplace and employment law – and if you choose the Contemporary Management Consulting module, you’ll have the chance to register with the Chartered Management Institute. If you successfully complete the module after this, you’ll gain the CMI Level 5 Certificate in Professional Consulting.

Modules

Year 1

Compulsory modules

• Academic and Professional Development for Studies in Marketing
• Accounting for Managers
• Organisational Behaviour
• Fundamentals of Marketing
• Starting Your Own Business
• Economics for Management

Year 2

Compulsory modules

• Consumer Behaviour
• Managing in the Digital Workplace
• How Managers Make Decisions
• Marketing Research
• Organisational Behaviour in Practice
• Operations and Supply Chain Management
• Corporate Social Responsibility

Year 3

Compulsory modules

• International Marketing
• Dissertation/Project in Management
• Advertising and Promotional Management
• Marketing Strategy