Business Management with Marketing BA

University of Leeds
4.5
2 reviews
  • You can find help for any problem. They have one of the biggest student union in the UK, where you can join several events and societies. Good experience.
    ← | →
  • The research environment between postgraduate students is very healthy and we share ideas to improve each others work, which is very effective. Because in my field of training and expertise, here I could find the best supervisors to help me with following the right path in my studies.
    ← | →

Bachelor's degree

In Leeds

£ 9,250 VAT inc.

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Description

  • Type

    Bachelor's degree

  • Location

    Leeds

  • Duration

    3 Years

Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway, this course combines key aspects of managing organisations with a specialisation in marketing.
You’ll cover the core concepts, practices and techniques of management and marketing such as decision-making, marketing strategy, consumer behaviour, marketing research and advertising, and gain an understanding of the wider economic context of business. You’ll gain a foundation in the functions and processes of business such as accounting practices and supply chain management.
Diverse optional modules will also allow you to tailor your course to suit your own interests and career plans, focusing on topics from human resource management to innovation and technology or management consulting. Throughout the course you’ll develop the analytical, quantitative, computing, presentation and other transferable skills required by the business world.

Facilities

Location

Start date

Leeds (West Yorkshire)
See map
University Of Leeds, LS2 9JT

Start date

On request

About this course

This course is ideal if you’re seeking a career within the marketing function of an organisation and want a broader understanding of general management than you can access through a pure marketing degree.

A-level: AAA
GCSE: Mathematics grade B/6 and English Language grade B/6 or equivalent, or an appropriate English language qualification.

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Reviews

4.5
  • You can find help for any problem. They have one of the biggest student union in the UK, where you can join several events and societies. Good experience.
    ← | →
  • The research environment between postgraduate students is very healthy and we share ideas to improve each others work, which is very effective. Because in my field of training and expertise, here I could find the best supervisors to help me with following the right path in my studies.
    ← | →
100%
4.6
excellent

Course rating

Recommended

Centre rating

Ancient Student

5.0
08/04/2018
What I would highlight: You can find help for any problem. They have one of the biggest student union in the UK, where you can join several events and societies. Good experience.
What could be improved: Nothing to change
Would you recommend this course?: Yes

Anonimous Student

4.0
03/02/2018
What I would highlight: The research environment between postgraduate students is very healthy and we share ideas to improve each others work, which is very effective. Because in my field of training and expertise, here I could find the best supervisors to help me with following the right path in my studies.
What could be improved: Nothing
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Business and Management
  • Supply
  • Marketing
  • Consumer Behaviour
  • Marketing Strategy
  • Supply Chain Management
  • International
  • Consulting
  • Advertising
  • Organisational Behaviour
  • Marketing Research
  • Supply and Chain Management

Course programme


Compulsory modules in your first year will give you a broad foundation in both subjects. You’ll gain an understanding of basic accounting practices and economic principles, as well as organisational behaviour and the theory and practice of setting up a business of your own. You’ll also be introduced to the basic concepts and techniques used in marketing.

You’ll build on this in Year 2, where you’ll examine how theories of organisational behaviour relate to real-world situations. At the same time, you’ll look at how information is used to support management and organisational decisions and explore key business functions like marketing, corporate social responsibility and operations. On the marketing side, you’ll gain an in-depth understanding of consumer behaviour, how this is measured and the techniques used in marketing research. Optional modules will allow you to focus on topics like business history or managing international business.

There are fewer compulsory modules in your final year. You’ll develop your management skills by studying strategic management, and gain a thorough knowledge of marketing strategy, promotional management and the challenges and opportunities in international marketing.

Through your choice of optional modules, you could explore topics such as managing diversity in the workplace and employment law – and if you choose the Contemporary Management Consulting module, you’ll have the chance to register with the Chartered Management Institute. If you successfully complete the module after this, you’ll gain the CMI Level 5 Certificate in Professional Consulting.

Modules

Year 1

Compulsory modules
  • Academic and Professional Development for Studies in Marketing
  • Accounting for Managers
  • Organisational Behaviour
  • Fundamentals of Marketing
  • Starting Your Own Business
  • Economics for Management
Year 2

Compulsory modules
  • Consumer Behaviour
  • Managing in the Digital Workplace
  • How Managers Make Decisions
  • Marketing Research
  • Organisational Behaviour in Practice
  • Operations and Supply Chain Management
  • Corporate Social Responsibility

Year 3

Compulsory modules
  • International Marketing
  • Dissertation/Project in Management
  • Advertising and Promotional Management
  • Marketing Strategy

See related categories

Business Management with Marketing BA

£ 9,250 VAT inc.

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