Business Management with Marketing BA
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You can find help for any problem. They have one of the biggest student union in the UK, where you can join several events and societies. Good experience.
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The research environment between postgraduate students is very healthy and we share ideas to improve each others work, which is very effective. Because in my field of training and expertise, here I could find the best supervisors to help me with following the right path in my studies.
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Bachelor's degree
In Leeds
Description
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Typology
Bachelor's degree
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Location
Leeds
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Duration
3 Years
Description
Accredited by the Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway, this course combines key aspects of managing organisations with a specialisation in marketing.
You’ll cover the core concepts, practices and techniques of management and marketing such as decision-making, marketing strategy, consumer behaviour, marketing research and advertising, and gain an understanding of the wider economic context of business. You’ll gain a foundation in the functions and processes of business such as accounting practices and supply chain management.
Diverse optional modules will also allow you to tailor your course to suit your own interests and career plans, focusing on topics from human resource management to innovation and technology or management consulting. Throughout the course you’ll develop the analytical, quantitative, computing, presentation and other transferable skills required by the business world.
Facilities
Location
Starts
Starts
To take into account
This course is ideal if you’re seeking a career within the marketing function of an organisation and want a broader understanding of general management than you can access through a pure marketing degree.
A-level: AAA GCSE: Mathematics grade B/6 and English Language grade B/6 or equivalent, or an appropriate English language qualification.
Opinions
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You can find help for any problem. They have one of the biggest student union in the UK, where you can join several events and societies. Good experience.
← | →
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The research environment between postgraduate students is very healthy and we share ideas to improve each others work, which is very effective. Because in my field of training and expertise, here I could find the best supervisors to help me with following the right path in my studies.
← | →
Course rating
Recommended
Centre rating
Ancient Student
Anonimous Student
Achievements for this centre
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 10 years
Subjects
- Business and Management
- Supply
- Marketing
- Consumer Behaviour
- Marketing Strategy
- Supply Chain Management
- International
- Consulting
- Advertising
- Organisational Behaviour
- Marketing Research
- Supply and Chain Management
Course programme
Compulsory modules in your first year will give you a broad foundation in both subjects. You’ll gain an understanding of basic accounting practices and economic principles, as well as organisational behaviour and the theory and practice of setting up a business of your own. You’ll also be introduced to the basic concepts and techniques used in marketing.
You’ll build on this in Year 2, where you’ll examine how theories of organisational behaviour relate to real-world situations. At the same time, you’ll look at how information is used to support management and organisational decisions and explore key business functions like marketing, corporate social responsibility and operations. On the marketing side, you’ll gain an in-depth understanding of consumer behaviour, how this is measured and the techniques used in marketing research. Optional modules will allow you to focus on topics like business history or managing international business.
There are fewer compulsory modules in your final year. You’ll develop your management skills by studying strategic management, and gain a thorough knowledge of marketing strategy, promotional management and the challenges and opportunities in international marketing.
Through your choice of optional modules, you could explore topics such as managing diversity in the workplace and employment law – and if you choose the Contemporary Management Consulting module, you’ll have the chance to register with the Chartered Management Institute. If you successfully complete the module after this, you’ll gain the CMI Level 5 Certificate in Professional Consulting.
Modules
Year 1
Compulsory modules
- Academic and Professional Development for Studies in Marketing
- Accounting for Managers
- Organisational Behaviour
- Fundamentals of Marketing
- Starting Your Own Business
- Economics for Management
Compulsory modules
- Consumer Behaviour
- Managing in the Digital Workplace
- How Managers Make Decisions
- Marketing Research
- Organisational Behaviour in Practice
- Operations and Supply Chain Management
- Corporate Social Responsibility
Year 3
Compulsory modules
- International Marketing
- Dissertation/Project in Management
- Advertising and Promotional Management
- Marketing Strategy
Business Management with Marketing BA
