Business management with marketing bsc(hons)

Master

In Brighton and Hove

Price on request

Description

  • Type

    Master

  • Location

    Brighton and hove

  • Duration

    3 Years

  • Start date

    Different dates available

Our three-year Business Management with Marketing BSc(Hons) will help you to develop specialist marketing expertise underpinned by up-to-date business skills and knowledge.
Accredited by the Chartered Institute of Marketing (CIM), this course provides an understanding of key business and marketing functions and an appreciation of the influences that drive business and marketing decisions. You can explore marketing topics including marketing communications, planning and strategy, market research, consumer psychology, and international and cross cultural marketing.
All of our business degrees share the same first year, offering you the flexibility to change your final degree title. At the end of your first year you can choose to continue with a Business Management with Marketing BSc(Hons), choose one of the other following specialisms, or follow a broader study of business in the Business Management BSc(Hons):
Business Management BSc(Hons)
Business Management with Economics BSc(Hons)
Business Management with Finance BSc(Hons)
Business Management with Human Resource Management BSc(Hons).
Students with good first-year grades also have the opportunity to convert to the four-year Business Management with Marketing and Placement Year BSc(Hons), which includes a salaried work placement during the third year and a CMI Diploma in Management and Leadership, adding valuable experience to your CV.

Facilities

Location

Start date

Brighton and Hove (East Sussex)
See map

Start date

Different dates availableEnrolment now open

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Subjects

  • Organisational Behaviour
  • Financial Training
  • Resource Management
  • Business Marketing
  • Systems
  • Planning
  • Project
  • Financial
  • Finance
  • Market Research
  • Marketing
  • Economics
  • Market
  • Business and Management

Course programme

Year 1

All our Business Management degrees share the same first year core modules to give you a broad understanding of business principles.

Core modules include aspects of economics, marketing, HR, organisational behaviour and finance, to give you a broad understanding of business principles and practice. You can then choose to specialise from year 2.

Modules
  • Business Economics

    In this module you will develop your understanding of key economic concepts by applying them to contemporary issues within the world of business and through the application of quantitative techniques. You will also gain an understanding of how political, economic and environmental factors influence the world of business.

  • Principles of Marketing

    This module introduces you to the key underpinning principles of marketing including marketing research, marketing planning and the elements of the marketing mix.

    You'll develop knowledge of marketing theory alongside introducing applied skills in market research and the application of key marketing concepts via a series of applied case studies and marketing scenarios.

  • Organisational Behaviour and Human Resource Management

    This module will introduce you to a range of concepts, principles and theories that have been adopted within the study of organisational behaviour and human resource management.

    This module will provide you with a grounding for understanding how people are managed and organised in the workplace.

  • Financial Knowledge and Skills for Business

    This module provides you with an introduction to fundamental concepts in the fields of financial accounting, management accounting, and finance. You will develop a basic understanding of an organisation’s financial position and performance through the application of appropriate analytical tools and procedures.

  • Enterprise Project and Skills

    I this module you will create a business plan, a project plan and a marketing plan that include a digital presence.

    You'll integrate and apply skills and learning from other year one modules using project management skills to deliver a practical and applied business project, and will need to demonstrate a clear understanding of market dynamics, financial structures and HRM employment strategies.

    The module is underpinned with a strong skills component which develops quantitative, research, project, academic, team working, personal development and business skills.

  • Managing Systems and Operations

    This module will introduce you to the use of digital technologies and operations management in business.

    The module will highlight how managers use digital technologies to measure and improve operations and systems performance, and will provide an understanding of the processes and the methods to improve them in both service-oriented and manufacturing-sector organisations. A range of contemporary issues, innovation and future trends in Information Systems (IS) and operations management will be showcased

Business management with marketing bsc(hons)

Price on request