Business Marketing Level 2
Course
Distance
Description
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Type
Course
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Methodology
Distance Learning
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Class hours
120h
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Duration
1 Year
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Start date
Different dates available
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Delivery of study materials
Yes
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Support service
Yes
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Personal tutor
Yes
This Business Marketing course is designed for individuals who want to deepen their knowledge of marketing. Participants of this course will learn how to effectively market a business. Develop an understanding of market research and how to conduct it. Learn how to perform a SWOT analysis. Learn how to prepare an effective marketing strategy. Learn a variety of marketing techniques in order to bring more attention to a product or business. Learn how to use different media in a marketing campaign. Practice creating successful advertisements. After completing this course, participants will be able to integrate what they learned with an organizations preexisting marketing strategy.
Important information
Documents
- 105 Business Marketing.pdf
Facilities
Location
Start date
Start date
About this course
No prior knowledge or experience is required.
Reviews
Subjects
- Marketing your Business
- Marketing Strategy
- Promotion
- Advertising
- Personal Selling Skills
- Multimedia Marketing
Teachers and trainers (1)
Nicola Kirkham Kirkham
Development Manager
Course programme
COURSE CONTENT
The course is divided up into three modules, as follows:
Module 1: Marketing Your Business
Why do market research
Who will be your typical customer
What will they want
Why will customers buy from you
How to do market research successfully
SWOT analyses
Your marketing plan
Module 2: Advertising & Promotion
Planning – position & strategy
Advertising a business
Promoting a business
Module 3: Personal Selling Skills
What is selling
Building blocks leading to a sale
Handling incoming calls
Making appointments by phone
Reaching the decision maker
The sales presentation
Telephone selling
Handling objections
Keeping records
How to motivate yourself
Study Method
The course is designed for study by distance learning at work or at home. Students receive course manual, assignments and studyguide plus tutor support by mail and email. You can start at any time and plan your studies over a period of up to one year from the time of registration.
Assessment
Each element is followed by a written assignment, which is submitted and marked by your tutor. There is no external examination required.
Business Marketing Level 2