Business Planning and Goal Setting
Course
Online
Description
-
Type
Course
-
Methodology
Online
-
Class hours
80h
-
Start date
September
The course aims:
-To identify mechanisms for the setting of organisational goals and their achievement
-To understand the complex and dynamic nature of strategic planning and decision making.
Facilities
Location
Start date
Start date
About this course
After completing the module the student should be able to:
1. Discuss the stages in the business planning process. Explain the importance of the process being cyclical in the context of changing markets.
2. Describe the structure of a business plan, explaining why the level of detail and analysis needs match the size, scale, sector and strategy of the organisation.
3. Critically assess the key concepts, models and paradigms central to contemporary strategy development and business planning.
4. Demonstrate a critical understanding of the complex and dynamic nature of decision making in business planning.
5. Assess the role of measuring and monitoring business plan implementation and discuss management responses to deviations from plan.
Reviews
Subjects
- Management
- Market Research
- Planning
- Business Plan
- Planning and Business
- Market Risk
- Management Planning
- Planning Process
- Management Control
- Analysis methodologies
Course programme
- Stages in business planning
- Vision and mission, goals and objectives
- Creating a business plan
- Scanning the environment – PESTLE analysis, Porter’s Five Forces framework
- Competitive advantage – strategic group analysis
- Market strategy – customer appeals analysis, Ansoff matrix
- Internal strengths – SWOT analysis
- Implementing, monitoring and controlling the plan
Business Planning and Goal Setting