Business Studies (Marketing) BA (Hons)

This course provides practical and applied education in the field of current national and international marketing. It will particularly appeal to students who like practical real life projects. Your course builds up over three years to ensure that you have a sound academic base over a wide range of business subjects and that you have the experience to apply this knowledge to a wide range of businesses. You will have a rigorous practice based experience which integrates academic theory and real world business projects and which develops your understanding of how to tackle business problems and the self-awareness to fit into organisations. Together these areas of learning and self-development will help you become a rounded and capable potential marketing manager. You will enjoy a strong practical educational experience which combines academic theory with real world business projects. The course will develop your understanding of how to tackle business problems, and the kind of roles you might take up in the future in an organisation. Together these areas of learning and self-development will help you become a rounded and capable potential marketing manager.

• Learn in Business Pods, designed to simulate a modern office environment, working with tutors who have both academic and industry-based expertise
• Study a general business pathway, and choose to specialise in Marketing through specific units and a relevant dissertation topic in your final year
• Develop your practical skills by using your academic knowledge to work on projects from real businesses
• Gain practical experience on an optional placement (sandwich) year – which gives you both experience in an organisation and academic credit, taking the pressure off in your final year
• Explore opportunities for careers in international markets by choosing to study Global Marketing
• Challenge yourself to enhance your employability by developing creative and viable business solutions
• Benefit from a degree that gives you the academic theory, practice-based experience and opportunity to work on real-world business projects to help you become a rounded and capable marketing professional

First Year

• Business Pod
• Management and Economics
• Financial Accounting for Business

Second Year

• Strategic Thinking
• Practice Weeks: Career Planning
• Marketing
• Management and Development of People
• Management Accounting for Business
• Research Skills
• Business Systems and Operations Management
• Project Management

Third Year

• Strategy and Creativity
• Dissertation in International Management
• Business Practice Portfolio
• International Business
• Practice weeks: The future you

Practice weeks are periods of intense activity where you work on a major project for a real organisation and develop your employability skills. We have worked on projects for charities, industrial companies and a local authority. These projects are open ended and deliver real value to the organisations we work for.