Business with International Management and Marketing MSc

Northumbria University

Master

In Newcastle Upon Tyne

£ 12,000 + VAT

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Description

  • Type

    Master

  • Location

    Newcastle upon tyne

The first year is the same as MSc Business with International Management. You’ll then undertake a second year that develops the ‘Marketing’ pathway. Specialist modules will cover advertising and marketing communications strategy as well as interactive and relationship marketing.

Facilities

Location

Start date

Newcastle Upon Tyne (Tyne and Wear)
See map
Ellison Place, NE1 8ST

Start date

On request

About this course

Entry Requirements 2019/20
Standard Entry

Applicants should normally have:

A minimum of a 2:2 honours degree or equivalent, or substantial experience of working in a business organisation.

International qualifications:
 
If you have studied a non UK qualification, you can see how your qualifications compare to the standard entry criteria, by selecting the country that you received the qualification in, from our country pages. Visit
 
English Language requirements:
 .
International applicants are required to have a minimum overall IELTS (Academic) score of 6.5 with 5

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Subjects

  • Global
  • International
  • Relationship Marketing
  • Marketing
  • International Management

Course programme

Relationship Marketing in a Global Context (Core,20 Credits) Dissertation Preparation and Research Methods (Core,0 Credits) Developing Global Management Competencies I (Core,20 Credits) Developing Global Management Competencies II (Core,20 Credits) Strategic Management for Competitive Advantage (Core,40 Credits) Academic and Professional Development (Core,0 Credits) Global and Transnational Business (Core,20 Credits) Analysing Buyer Behaviour and Brand Dynamics (Core,20 Credits) The Digital Customer Journey: Data, Profiling and CRM (Core,20 Credits) Contemporary Issues in Management Research (Core,20 Credits) NBS Masters Consultancy Project (Optional,60 Credits) The Newcastle Business School Masters Dissertation (Optional,60 Credits) Relationship Marketing in a Global Context (Core,20 Credits) Dissertation Preparation and Research Methods (Core,0 Credits) Developing Global Management Competencies I (Core,20 Credits) Developing Global Management Competencies II (Core,20 Credits) Strategic Management for Competitive Advantage (Core,40 Credits) Academic and Professional Development (Core,0 Credits) Global and Transnational Business (Core,20 Credits) Analysing Buyer Behaviour and Brand Dynamics (Core,20 Credits) The Digital Customer Journey: Data, Profiling and CRM (Core,20 Credits) Contemporary Issues in Management Research (Core,20 Credits) NBS Masters Consultancy Project (Optional,60 Credits) The Newcastle Business School Masters Dissertation (Optional,60 Credits)

See related categories

Business with International Management and Marketing MSc

£ 12,000 + VAT

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