CAM/CIM - Digital Marketing

Course review:

This CIM-accredited course leads to a professional qualification in digital marketing which is recognised worldwide. CAM is the marketing communications division of CIM.

This cutting edge qualification is designed for current or prospective marketing professionals to gain specialist knowledge and understanding of digital marketing and its place within the marketing discipline.

Capela delivers this qualification mainly but not only within the tourism and hospitality sector so you can be sure all learning and assignments are placed in the most relevant context.

Two of the three modules offer a deep insight into all areas of digital marketing planning, strategies and tactics:
• Digital Marketing Planning
• Digital Marketing Essentials

The third module focuses on managing marketing communications and brand support activities:
• Marketing and Consumer Behaviour