Cam Foundation

...the end of this module you will be able to - Explain the role of the marketing plan and communications plan within the context of the organisation’s strategy...

...including their characteristics, advantages, disadvantages, and costs Explain the media channels employed in public relations in different contexts Analyse...

...and other digital technologies in the development of direct marketing and sales promotion campaigns within legal and regulatory constraints...

...Provide you with a knowledge and understanding of the function of advertising within the marketing mix, communications mix and society Advertising Guided...

...Provide you with a knowledge and understanding of the function of different media within the marketing mix and communications mix Integrated Media Guided...