Integrated Media

Cam Foundation

Training

In Maidenhead

£ 130 + VAT

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Description

  • Type

    Training

  • Location

    Maidenhead

  • Class hours

    30h

Provide you with a knowledge and understanding of the function of different media within the marketing mix and communications mix

Facilities

Location

Start date

Maidenhead (Berkshire)
Moor Hall, Cookham, SL6 9QH

Start date

On request

About this course

All candidates must be at least 18 years old and have achieved at least one of the following:

2 years experience in a marketing communications role
Any recognised UK degree or equivalent level 5 qualification
A relevant level 3 or above qualification (e.g. CIM Professional Certificate, CIPR Advanced Certificate in Public Relations etc)

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Course programme

Integrated Media

Guided learning hours
30 hours

Aims and Objectives

This unit aims to provide you with a knowledge and understanding of the function of different media within the marketing mix and communications mix. This unit also aims to ensure that knowledge and understanding of the process of media selection, planning and measuring effectiveness are in place.

Assessment Methodology

Assignment

Learning Outcomes

By the end of this module you will be able to -

  • Explain the role of different media in the marketing mix and the communications mix
  • Identify the relationships between the advertiser, advertising agencies, media buying and media planning agencies and media owners
  • Set appropriate objectives and strategies and allocate budgets for different media
  • Present an overview of media available and their characteristics, including electronic media, and methods of planning and selection
  • Select appropriate methods for measuring the effectiveness of communications media

Additional information

Payment options: Package options 2 year standard package (UK): £590 2 years' membership All 5 assessments (one sitting for each module) 2 year standard package (International): £520 2 years' membership All 5 assessments (one sitting for each module) 2 year deluxe package (UK): £805 2 years' membership All 5 assessments (one sitting for each module) All core text books (including postage) 2 year deluxe package (International): £820 2 years' membership All 5 assessments (one sitting for each module) All core text books (including postage)

See related categories

Integrated Media

£ 130 + VAT

The best Media Planning courses

See all

See all