Certificate In Entrepreneurship Online Course

Module One: Getting Started

By the end of this course, you will be able to:

• Understand how to start a business
• Develop a business plan
• Get financing for your business
• Hire and train employees
• Run your business
• Grow your business

Module Two: Decide on the Type of Business

• Lesson One: Is It Feasible?
• Lesson Two: What Are Your Interests?
• Lesson Three: Do You Have the Experience?
• Lesson Four: Are You an Expert?
• Lesson Five: Case Study

Module Three: What Is the Market/Competition Like?

• Lesson One: Is the Venture Lucrative?
• Lesson Two: Is There Competition?
• Lesson Three: How Can You Set Yourself Apart from the Competition?
• Lesson Four: How Is the Customer Prospect?
• Lesson Five: Case Study

Module Four: Basics of Starting a Business

• Lesson One: Decide on a Name
• Lesson Two: Legal Structure of the Business
• Lesson Three: Register the Business
• Lesson Four: Choose the Location
• Lesson Five: Hire an Accountant
• Lesson Six: Case Study

Module Five: Create a Business Plan

• Lesson One: What Should Be Included in the Business Plan
• Lesson Two: Gather Documentation
• Lesson Three: Develop a Business Plan Outline
• Lesson Four: Draft a Business Plan
• Lesson Five: Case Study

Module Six: Get Financing

• Lesson One: Contact Organizations for Guidance
• Lesson Two: Decide the Type of Financing
• Lesson Three: Shop Around
• Lesson Four: What to Do Once Approved
• Lesson Five: Case Study

Module Seven: Hire Employees

• Lesson One: Develop Job Descriptions
• Lesson Two: Advertise Positions
• Lesson Three: Interview Candidates
• Lesson Four: Select Candidates
• Lesson Five: Case Study

Module Eight: Training Employees

• Lesson One: Teach Company Culture
• Lesson Two: Implement Actual Training for the Position
• Lesson Three: Provide Feedback
• Lesson Four: Offer Additional Training, If Necessary
• Lesson Five: Case Study

Module Nine: Market the Business

• Lesson One: Traditional Marketing
• Lesson Two: Create a Website
• Lesson Three: Social Media
• Lesson Four: Networking Groups
• Lesson Five: Case Study

Module Ten: Run the Business

• Lesson One: Procurement
• Lesson Two: Sell! Sell! Sell!
• Lesson Three: How to Manage Cash Flow
• Lesson Four: Budgeting
• Lesson Five: Case Study

Module Eleven: Grow the Business

• Lesson One: Offer More Products/ Services
• Lesson Two: Open Another Location
• Lesson Three: Franchise Opportunitites
• Lesson Four: Scoring Large Contracts
• Lesson Five: Case Study

Module Twelve: Wrapping Up
Words from the Wise

• Johann Wolfgang von GOethe: Doubt can only be removed by action.
• John C. Maxwell: A leader is one who knows the way, goes the way, and shows the way.
• A student in Warren G. Tracy’s class: Entrepreneurship is living a few years of your life like most people won’t so you can spend the rest of your life like most people can’t.
• Paul Rand: Get big quietly, so you don’t tip off potential competitors.