Certificate in Text and Web Analytics

Text analytics is focused on extracting key pieces of information from conversations. By understanding the language, the context, and how language is used in everyday conversations, text analytics uncovers the “who,” “where,” and “when” of the conversation, the “what” or the “buzz” of the conversation, “how” people are feeling and “why” the conversation is happening. Web analytics helps to Know your visitors better, where traffic is coming from, know exactly what your customers are looking for, know where you are losing customers and find out how to optimise your website accordingly.