Learn Google Analytics-From a Beginner to becoming a Pro

Understand key Google Analytics concepts and terminology
Set up and configure Google Analytics accounts and properties
Analyse traffic sources and audience behaviour
Use reports to measure engagement and conversions
Track goals and evaluate website performance
Interpret data to support marketing and business decisions

This course is ideal for anyone interested in improving their digital and analytical abilities, regardless of background or experience. It is especially suitable for learners who want to understand how online behaviour data supports better decisions in marketing, content management, e-commerce, and business operations. Beginners who are new to analytics will find the course approachable and clear, while those already working in digital roles can use it to strengthen their expertise and update their skills.

The training is also beneficial for small business owners, freelancers, and aspiring marketers who want to measure the performance of their websites and campaigns more effectively. Individuals looking to start or advance a career in digital marketing, SEO, social media management, or customer insights will find that Google Analytics knowledge adds strong value to their CV. The course supports personal development and helps learners build confidence in using data to improve online performance.

There are no formal entry requirements for this course, making it accessible to all learners. It is suitable for individuals aged 16 and above who wish to develop valuable digital skills. A good standard of English is recommended to ensure clear understanding of the learning materials. Basic numeracy skills will support data interpretation, and general IT confidence will help learners navigate the online platform and Google Analytics interface. With these simple foundations, learners can progress smoothly through the course and build strong analytical knowledge at their own pace.

Upon successful completion of the Learn Google Analytics – From a Beginner to Becoming a Pro, you will qualify for a UK and internationally recognised professional certification. You may also choose to formalise your achievement by obtaining your PDF Certificate for £9 or a Hardcopy Certificate for £15.

This course stands out due to its flexible structure and clear, self-paced learning approach, allowing learners to study whenever it suits them. The expert-designed modules are developed to ensure clarity, relevance, and real-world application, helping learners understand how analytics supports better digital performance. Each topic focuses on building practical capability and confidence, making it easier to apply new knowledge to websites and marketing activities. Learners gain skills that strengthen a CV, support career growth, and enhance understanding of digital behaviour. With its accessible content and progression from beginner to advanced concepts, the course offers a valuable pathway for anyone looking to improve their digital decision-making.

Yes. This course is designed to be fully accessible for beginners with no prior experience in analytics. It introduces all core concepts in simple, clear steps, helping learners build confidence before moving on to more advanced topics. The training covers account setup, navigation, key metrics, and reporting, ensuring every learner understands the essentials. Whether you are new to digital marketing or simply want to explore website analytics, the course offers an easy starting point with a smooth learning progression.

Knowledge of Google Analytics is highly valued across digital marketing, e-commerce, SEO, social media management, and business analysis roles. This course helps you understand how data supports smarter decisions, making you more confident when interpreting performance trends or making recommendations. Adding analytics skills to your CV can strengthen job applications, support career changes, or help you perform more effectively in your current role. The certification provides recognised proof of your development and demonstrates your commitment to improving your digital capabilities.

The course is delivered entirely online, giving you complete flexibility to learn at your own pace. Once enrolled, you can access the modules from any device, allowing you to study when and where it suits you. All materials are available 24/7, so you can revisit lessons, review explanations, and progress comfortably through each stage. This accessible study method makes it easy to fit learning around work, family, or personal commitments while still gaining meaningful analytics skills.