Certified Campaign Manager
Course
Online
*Indicative price
Original amount in USD:
$ 125
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Duration
Flexible
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Start date
Different dates available
This certification for Campaign Manager assesses the candidate as per the company’s need for campaign development and management. The certification tests the candidates on various areas in advertising, it’s institutions, work flow, branding, positioning, consumer insights, campaign planning, creativity, briefing, SEO, computer and internet basics.
Facilities
Location
Start date
Start date
About this course
Job seekers looking to find employment in marketing or media or public relations departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.
Reviews
Subjects
- Media
- Planning
- Internet
- Campaign Planning
- Branding
- Advertising
- Media planning
- Strategic thinking
- Account management
- Evolution
- Positioning
- Client Servicing
- Determining
Teachers and trainers (1)
Name Name
Teacher
Course programme
Changing World of Advertising
- Introduction
- Advertising
- A Second Nature
Creating Great Advertising Institutions
- Not Just Campaigns
- Creative Ideas
The Advertising Agency
- What is Client Servicing
- Jobs in a Communications Agency
- Client Servicing/Account Management
- Meetings
Agency Work Flow
- Typical Work Flow in Agency
- Advertising Objectives
Branding
- Branding concept
- What is Branding?
- Successful Brands
Positioning
- Evolution of ‘positioning’
- Determining Positioning
- The product
- The Competition
- The Customer
- Product and Consumer Positioning
- The Position You Want
Strategic Thinking
- Advertising Strategies Spectrum
Consumer Insights
- Digging consumer insights!
- Apparent vs Real Reason
- Informal Research
- Benefit Laddering
Campaign Planning
- Planning Cycle
- Determining Advertising Budget
- Advertising Plan—an Outline
Creativity
- The Creative Process
- Creative Strategies
- Message Formats
- Practical Tips
- How to Brief Creative
- Copy, Folks
- Copy Creation in three Steps
Copy Structure
- Copy Style
- Sell Creative Work
Media Planning
- Being visible
- Maximizing-the advertising exposure!
- Framework to ‘Maximizing Advertising Exposure’
Media Briefing
- The Media Briefing
- Being more visible
- Brand Contact Points
Internet Medium
- Internet be the next big medium?
Line Media
- Sales Literature
- Point-of-sale (POS) display material
- Aerial advertising
- CD’s CD-ROMs, audio and video cassettes
- Ad Bags and Carrier Bags
- Body Media
Advertisement Assessment
How to Present Your Work
Campaigns - David Ogilvy
Computers Basics
- Introduction - What is Computer?
- Characteristics of computer
- Commonly Used Computer Terms
- Units of a computer system
- Representation of information
- Basic Operations of a Computer – Input, Process and Output
- Input Devices
- Output Devices
- Storage Devices
- Types of Software
- Disk Organization Terms
- Operating System
- User Interface
Internet
- Networking Concepts
- Internet Terms (Hypertext, URL, Domain Name)
- Web Browser and ISP
- Upload and download files
- Control of Internet
- Search Engine Optimization
- Social Media
Additional information
Certified Campaign Manager
*Indicative price
Original amount in USD:
$ 125