Certified Consumer Behavior Analyst
Course
Online
*Indicative price
Original amount in USD:
$ 125
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Duration
Flexible
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Start date
Different dates available
This certification for Consumer Behavior Analyst assesses the candidate as per the company’s need for analyzing consumer behavior for marketing or sales of their products or services. The certification tests the candidates on various areas in consumer behavior basics, market segmentation, consumer perception, learning, attitudes, communication and personality of consumer, consumer in social settings, opinion leadership, decision making process¸ industrial buying behavior and online consumer behavior.
Facilities
Location
Start date
Start date
About this course
Job seekers looking to find employment in Marketing or Sales departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.
Reviews
Subjects
- Market
- Decision Making
- Leadership
- Marketing
- Communication Training
- Communication
- Market segmentation
- Consumer attitudes
- Buyer Behavior
- Consumer Perception
- Consumer Personality
Teachers and trainers (1)
Name Name
Teacher
Course programme
Introduction to Consumer Behaviour
- Marketing and Customer Orientation
- Diversity in Market Place
- Buyer Behavior
- Customer Roles
- Organisational and Consumer Buying
Market Segmentation
- Types of Markets
- Market Segmentation
- Consumer Research Process
- Eight-Step Research Process
- Conducting Research Study
Consumer As Individual
- Consumer Need
- Hulls Drives Reduction Theory
- Maslow’s Hierarchy of Needs
- McClelland’s Three Needs Theory
- Consumer Motivation Concept
- Values
- Means - End Chain Model
Consumer Perception
- Perception Basics
- Elements of Perception
- The Absolute Threshold
- The Differential Threshold
- Subliminal Perception
- Process of Perception
- What is value?
- Choosing a Value Proposition
- Dynamics of Perception
- Perceptual Organization
- Consumer Imagery
Consumer Learning
- What is Learning?
- Relevance
- Consumer Learning
- Behavioral Learning Theories
- Cognitive Learning Theory
- Measures of Consumer Learning
Consumer Attitudes
- Attitudes
- Models of Attitude
- Attitude Formation
- Strategies of Attitude Change
Consumer Personality
- What is “personality”?
- The Nature of Personality
- Theories of Personality
- Consumer Diversity
- Brand Personality
Consumer Communication
- Elements of Mass Communication
- The Communication Process
- Designing Persuasive Communications
Consumer and Social Settings
- Group Dynamics
- Functions of the Family
- Consumer Socialization
- Family Life Cycle
- Family Decision Making
- Influences on the Decision Process
Impact of Culture
- Characteristics of Culture
- Hofstede’s Five Dimensions of Culture
- Measurement of Culture
- Subcultures and Consumer Behavior
- Personal Characteristics
- Cross-Cultural Consumer Analysis
- Alternative Multinational Strategies
Opinion Leadership
- What is opinion Leadership
- Measurement of Opinion Leadership
- Opinion Leaders
- The Interpersonal Flow of Communication
- Diffusion Process
- Adoption Process
- Consumer Innovator
Decision Making Process
- Levels of Consumer Decisions
- Decision making Process
- Variables shaping the Decision Process
- Types of Decision Behavior
- Consumer Decision-Making
- Models of Consumer Behavior
Industrial Buying Behaviour
- Expectations within the organization
- Characteristics of the Product and the Buying Organisation
- Nature of the Decision-making Process
- Customer Relationship Management (CRM)
Online Consumer Behavior
- Introduction
- E-Commerce Basics
- Search Engine Optimization
- Social Media
- Behavioral Targeting
- Privacy
- Online Consumer Types
- The 7 C’s of E-Commerce
- Process of Online Buyer Behavior
Additional information
Certified Consumer Behavior Analyst
*Indicative price
Original amount in USD:
$ 125