Certified Financial Services Marketing Professional
Course
Online
*Indicative price
Original amount in USD:
$ 125
Description
-
Type
Course
-
Level
Intermediate
-
Methodology
Online
-
Duration
Flexible
-
Start date
Different dates available
This certification for Financial Services Marketing assesses the candidate as per the company’s need for marketing of financial services. The certification tests the candidates on various areas in managing service delivery process, implementing service marketing, financial management models and analysis which include the knowledge of consumer behavior, service process design and marketing, service quality and productivity, evaluating risks & returns, skills and strategies for financial management and analysis.
Facilities
Location
Start date
Start date
About this course
Job seekers looking to find employment in Banks, Private Equity (PE) firms, MNCs, Bancassurance companies and insurance companies or financial marketing departments of various companies, students generally wanting to improve their skill set and make their CV stronger and existing employees looking for a better role can prove their employers the value of their skills through this certification.
Reviews
Subjects
- Financial Training
- Financial
- Quality
- Returns
- Financial Management
- Financial Services
- Marketing
- Quality Training
- Services marketing
- Relationships
- Competitive Markets
- Revenue management
- Distributing services
- Service environment
Teachers and trainers (1)
Name Name
Teacher
Course programme
Understanding service products, consumers and markets
- An introduction to service marketing
- Consumer behavior
- Positioning services in competitive markets
Elements of service marketing
- Creating the service product
- Designing the communication mix for services
- Pricing and revenue management
- Distributing services
Managing the service delivery process
- Designing and managing service processes
- Balancing demand and capacity
- Planning the service environment
- Managing people for service advantage
Implementing service marketing
- Managing relationships and building loyalty
- Consumer feedback and service recovery
- Improving service quality and productivity
- Organizing for service leadership
- Role of Financial Institutions and Services
- Financial Management Models & Their Application in Financial Institutions
- Evaluating Risks & Returns of Assets & Liabilities of Financial Institutions
- Flow of Fund Analysis of the Borrowing lending behavior, interest rates analysis, interest rates, Yield curve, risk & inflation
- Financial Management of Commercial Banks
- Development Banks
- Financial Planning & Financial Institutions
- International Aspects of Financial Institutions
Additional information
Certified Financial Services Marketing Professional
*Indicative price
Original amount in USD:
$ 125