Certified Public Relations Officer

Public Relations Officer

• Fundamentals and Emergence
• Functions of Public Relations
• Strengths of a Public Relations officer
• Duties and Responsibilities of a Public Relations officer
• Emergence of Public Relations
• Public Relations in India

Strategic Planning for Public Relations

• Formative Research
• Communication Plan Strategy
• Communication Plan Tactics
• Evaluation of Impact

Communication and Public Relations

• Definition
• Purpose of Communication
• Elements of Communication
• The Seven C’S of Communication
• Barriers to Communication
• Overcoming Communication Barriers

Negotiating Skills and Public Relations

• Negotiation Styles
• Negotiation Tactics
• Negotiation Process

Marketing PR and Integrated Marketing Communication

• Introduction
• Goals of Marketing Public Relations
• MPR Roles
• Integrated Marketing Communication
• Importance of IMC
• Role of Advertising within the Marketing Program
• Role of Advertising within the Communication Mix
• Other Ways of Communications
• Publicity and Public Relations
• Barriers to IMC

Customer Relations

• New Customer
• Total Customer Satisfaction
• Consumer Movement in India
• Customer Relations Programme
• Maintaining Good Customer Relations
• Customer Relationship Management (CRM)

Dealer Relations

• Company Outlook towards Dealers
• Dealer’s View of A Company
• Objectives of Dealer Relations
• Manufacturer’s Support to Dealers
• Communicating to the Dealers

Vendor Relations

• Vendors’ Expectations
• Buyer Company Expectations
• Vendor Relations Objectives
• Public Relations for Vendors
• Vendor Relationship Management (VRM)

Employee Public Relations

• Introduction
• Employee Expectations
• Successful Employee Relations
• Problems Management Faces
• Communication Media for Employee Public Relations
• House Journal

Investor Relations

• Introduction
• India Scenario
• Role and Responsibility
• Investor Relation Objectives
• Communications for investors

Media Relations

• Introduction
• Building Relations With Media
• Public Relations Assistance to Media
• Media Relations Norms
• Press Conference
• Holding a Press Conference

Corporate Social Responsibility (CSR)

• Introduction
• Indian Perspective
• Community Expectations
• Objectives of Community Relations
• Communication Media for CSR

Corporate Image

• Introduction
• Strong Corporate Image
• Corporate Image influences
• Launching a Corporate Image
• Maintaining Corporate Image
• Image Management Process

Corporate Identity Management

• Introduction
• Corporate Identity Mix
• Developing a Corporate Identity
• Undergoing Change

Event Management

• Introduction
• Objectives of Special Events
• Classification of Events
• Organizing an Event

Public Relations and Crisis Management

• Introduction
• Types of Crisis
• Crisis Management

Government Public Relations

• Introduction
• Objectives of Government PR
• Government PR Problems

Public Relations and Lobbying

• Introduction
• Lobbying in America
• Major Lobbies of India
• PR Role in Lobbying

Ethics and Public Relations

• Introduction
• Legal Aspects
• ASCI Code

Public Relations Agency

• Introduction
• Objectives of PR Agency
• Functions of PR Agency
• Selection of A PR Agency Agency Structure
• Agency Evaluation or Audi