Chartered Institute of Marketing Postgraduate Diploma

CIM Professional Postgraduate Diploma in Marketing

Awarded by:
Chartered Institute of Marketing (CIM)

Course code:

E088

Course Level:
Level 7

Location:
High Melton

Attendance:
Part-time

Hours p/w:
3 - 7 Hours

Days/Times:
Thursday's - 1:00pm - 8:00pm or 5:00pm - 8:00pm

Duration:

30 Weeks

Start Date(s):

September 2010

Cost:
E088/01 (30 weeks)
Full cost - £1,595

Reduced Fee A - £302.12

Reduced Fee B - £324.12

CIM studying membership and assessment fees are not included in the College fees or reduced fees and are payable direct to the CIM on enrolment.

Please note - As of September 2009 the CIM will launch the updated Professional Postgraduate Diploma syllabus and the assessment will be a compulsory mix of assignment and examination. Doncaster Business School will not be running this qualification until September 2010 due to the need to consolidate the existing conhort.

Entry Requirements

The course tutor is available to discuss your specific needs and match these to the appropriate course. Initially this may be by telephone but before enrolment the tutor will normally interview all candidates in person. Interviews are held throughout the year to accommodate students wishing to commence their studies in either September or January. Those students joining the course in January will be tackling the Summative Case Study earlier in the course.

Aims and Objectives

• Contribute research and insights to inform strategic marketing decisions.
• Influence strategic decisions in an organisation to create value for customers and other stakeholders.
• Manage and measure marketing activities undertaken as part of the implementation of a customer-focused strategy.
• Formulate, present and justify a creative, customer-focused and innovative strategy for any given context.

Course Description

There are now two stages to complete...

Stage 1... is a direct replacement for the current CIM Postgraduate Diploma. There are four new course units designed to replace the existing four.

Stage 2: is an entirely new stage and enables CIM Postgraduate Diploma holders to progress their qualification to full Chartered Marketer status.

In total, you will now complete five course units to become a Chartered Marketer.

You will now be assessed via four Projects/ Assignments and only one Case Study exam.