CIM Professional Diploma in Marketing
Postgraduate
In Sheffield
Description
-
Type
Postgraduate
-
Location
Sheffield
-
Duration
1 Year
To evaluate the role of the marketing planning process and implementation in a range of marketing contexts including organisational strategy, culture and the broader marketing environment. To develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives. To be able to recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success. To identify the organisation's information needs, scope of research projects and resource capability. Suitable for: This qualification is aimed at those marketers responsible for managing the marketing process at an operational level. These include those moving into a mid-level marketing position and marketers who are looking to build on knowledge gained at certificate level. The Professional Diploma in Marketing is ideal for marketers with operational responsibilities and management ambitions including the following: - Marketing executives. Business development managers. Departmental managers. Product/ brand managers. Marketing managers. Account managers.
Facilities
Location
Start date
Start date
About this course
- The CIM Professional Certificate in Marketing (either 2002 syllabus or the 2008 syllabus)
OR
- Any business or marketing Bachelors or Masters Degree (or an equivalent qualification) where a minimum of one third of
credits come from marketing (i.e120 credits in Bachelors degrees or 60 credits with Masters Degrees)
OR
- Experience in a marketing management role that has provided potential students
Reviews
Course programme
CIM Professional Diploma in Marketing