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CIM CAM Diploma in Digital Marketing

In Edinburgh ()

£ 0

Description

  • Typology

    Postgraduate

  • Duration

    12 Months

Description

This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.
Suitable for: The new qualification is designed for those wanting to work in marketing or marketing professionals who want specialist knowledge and understanding of what digital marketing and how it relates to the marketing industry and turn that knowledge into successful marketing strategies. No matter what your role is in your company you will benefit from gaining insight into today's digital arena.

To take into account

A degree in any discipline; or a BTEC in Business Studies; or a minimum of 2 years' experience in Sales and Marketing. Exemptions are available for graduates with a level 4 CIM qualification.

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Course programme

This new qualification from CAM provides delegates with both the knowledge underpinning the principles of digital marketing and the skills to undertake digital marketing planning. It includes one (double) module from the CAM Diploma in Marketing Communications and 2 new modules focused on digital marketing:

  • Marketing and Consumer Behaviour (MCB)
  • Digital Marketing Essentials
  • Digital Marketing Planning

The MCB module provides a strong foundation in marketing and consumer behaviour looking at the marketing mix and how consumers make purchase decisions in a wide range of different market environments. The Digital Marketing Essentials module looks at digital tools, planning, implementation and monitoring including Email marketing, viral marketing, social media, online PR and regulations and codes of practice. Completing the module alone gives delegates the CAM Award for Digital Marketing Essentials. The Digital Marketing Planning module provides the skills and knowledge for planning, implementing, measuring and evaluating successful online campaigns. Completing this module alone gives delegates the CAM Award for Digital Marketing Planning.

This course is suitable for delegates with:

  • a degree in any discipline or
  • a BTEC in Business Studies or
  • a minimum of 2 years' experience in Sales and Marketing

Exemptions are available for graduates with a level 4 CIM qualification.

Assessment is by assignment for all 3 modules and takes place in June and December each year.

The course is available by:

  • Distance Learning
  • Saturday Seminars in Bristol and Leeds
  • Executive weekend Programme in Cambridge and Manchester

CIM CAM Diploma in Digital Marketing

£ 0