CIM CAM Diploma in Managing Digital Media

This new qualification from CAM provides delegates with both the knowledge and skills to manage digital marketing and communications campaigns and is aimed at the digtal practitioner. It includes two modules from the CAM Diploma in Marketing Communications and 2 new modules focused on digital marketing: Advertising PR Integrating Digital Media and Branding Implementing Digital Communication The Advertising and PR modules provide a strong foundation in advertising and PR techniques and campaigns.The Integrating Digital Media and Branding module evaluates all the key channels used for communication with the customer and how they are evolving and can be integrated. Completing the module alone gives delegates the CAM Award for Integrating Digital Media and Branding. The Implementing Digital Communication module equips delegates with the skills to deliver digital communication projects. Completing this module alone gives delegates the CAM Award for Implementing Digital Communication. This course is suitable for delegates with: a degree in any discipline or a BTEC in Business Studies or a minimum of 2 years' experience in Sales and Marketing Exemptions are available for graduates with a level 4 CIM qualification. Assessment is by assignment for all modules and takes place in June and December each year. The course is available by: Distance Learning, Saturday Seminars and Executive Weekend Programmes.