Marketing Strategies for Tough Times

Marketing Strategies for Tough Times

About the Course

Who is the course for?
Directors, Managers and Staff who are responsible - either directly or indirectly - for delivering or managing the effective marketing effort for their business, organisation, product portfolio and/or service offering.
Study Mode
Short Course
Contact Details

Introduction
· Understand why the UK economic downturn makes the business analysis review even
more critical
· Understand latest UK economic recession situation
· Consider what are biggest challenges delegate's business now faces
· Consideration of alternative marketing strategies and activities
· How to "Position" the business to survive the recession
· Discuss and consider new market sectors to profitably develop
· Devising Marketing Plans to survive and thrive

Key Objectives · To provide delegates with the opportunity to "take stock" of the strategic and tactical challenges that their businesses face - due to the "credit crunch" and UK/global economic downturn/recession · To analyse current UK recession situation and latest consumer behaviour · To provide many tips, marketing strategies, case studies and ideas to help delegates, not only to survive but, hopefully, to thrive from these very tough current times! .

Course Units
· Overview & background to current UK economic recession situation
· Exercise on - "Biggest challenges currently facing delegate's business?"
· Latest consumer and market behaviour and trends
· Strategy ideas to help delegate's business survive
· New strategy ideas to help delegate's businesses thrive!
· Do's & Don'ts during today's tough times
· Pricing and Cash Flow strategies for turbulent times
· Exercise on - "How to get increased value from marketing activities"
· Positioning the business/products during a recession
· Promotions and advertising strategies to consider during a recession
· Exercise on setting Marketing Plans during these tough times

Duration Half day course

Dates 24/02/2010 - 24/02/2010

Tuition Fees(Cost) £60