CIM - Marketing
Postgraduate
In Maidenhead
Description
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Type
Postgraduate
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Location
Maidenhead
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Duration
16 Days
Make the transition into strategic marketing management. Work more cross-functionally at a senior management level. Make a significant contribution to the organisation's corporate and business strategy. Contribute to board decisions. Demonstrate a high level of leadership and influence. Suitable for: Marketers working at a strategic level, or aspiring to do so, who wish to gain a Masters level qualification. Delegates looking to build on knowledge gained in the Professional Diploma level.
Facilities
Location
Start date
Start date
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Course programme
Course review:
The Chartered Postgraduate Diploma in Marketing is a challenging, two stage marketing qualification that demonstrates professional expertise across many areas enabling you to think and act strategically. It is equivalent to 60 points towards a Masters level qualification.
Delegates completing Stage 1 gain the Professional Postgraduate Diploma in Marketing.
Delegates who go into complete Stage 2 are eligible for Chartered Marketers Status provided that they have the relevant experience and have registered on the Chartered CPD Programme.
Stage 1 consists of 16 days’ training (six residential sessions) over a period of ten months.
Stage 2 is a work-based assignment undertaken over nine months.
Course modules:
Stage 1:
- Emerging themes
- Analysis and Decision
- Marketing Leadership and Planning
- Managing Corporate Reputation
Stage 2: has one unit entitled ‘Leading Marketing’. This takes the form of a work based project relating to your own organisation or another of your choice.
CIM - Marketing