The Chartered Institute of Marketing

...This qualification is for individuals who want to go beyond the basics of marketing and become an even more effective marketer. You will gain the practical...

...culture and the broader marketing environment Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies...

...for managing the marketing process at an operational level. Those moving into a mid-level marketing position. Marketers responsible for managing the marketing...

...marketing plan using the latest tools and techniques - How to recommend improvements to a digital communications campaign Courses run in August and December...

...Explain the changes that have been brought about by advances in digital communicatons. Identify how the changes challenge and compliment conventional communication...

...of market and consumer behaviour The roles of direct marketing and sales promotion as well as how to manage and maintain a marketing database How to demonstrate...