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CIM Professional Certificate in Marketing

Cambridge Marketing College

Course

In Cambridge ()

£ 0

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Description

  • Type

    Course

  • Duration

    12 Months

By the end of this qualification you should be able to: Understand the function and fundamentals of marketing in some depth including how to write and execute a marketing plan. Know the many different ways of understanding and communicating with customers, and the function these methods serve. Understand your organisation's marketing environment, its many constituent parts, and how they work in unison. Apply practical knowledge including the collecting and analysing of data, and the establishment of marketing budgets. Suitable for: This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only part of what they do. The qualification provides a practical insight into the principles and application of marketing at a tactical level. The typical profiles of people who might take this qualification could include: Marketing assistants. Marketing co-ordinators. Marketing executives. Marketing managers in SMEs without formal marketing qualifications.

About this course

This qualification is the equivalent to the first year of a foundation degree, which means you will need to meet at least one of these criteria:
* Have a minimum of two 'A' Levels
* Hold any general Bachelors or Masters degree
* Hold a CIM Introductory Certificate in Marketing (Level 2 or 3)
* Have an NVQ or SVQ Level 3 (equivalent to NGF Level 3)
* Have an NVQ or SVQ Level 4 in any other subject (UK – equivalent to NGF Level 4 and above)
* Hold an international baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4

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Course programme

This is the CIM entry level qualification for those relatively new to marketing and introduces delegates to the fundamentals of marketing and marketing communications. There are 4 modules:

  • Marketing Essentials
  • Stakeholder Marketing
  • Assessing the Marketing Environment
  • Market Information & Research

The course is suitable for:

  • Junior marketers and those working in marketing support roles
  • Delegates with a Bachelor or Masters degree in a non-Business discipline

The course is available by:

  • Evening Classes in Cambridge
  • Executive Weekend Programme in Cambridge
  • Saturday Seminars in Bristol, Edinburgh, Guildford, Manchester, Nottingham
  • Distance or Supported Open Learning
  • Fastrack Certificate & Diploma Programme

Assessment for the Marketing Essentials and Assessing the Marketing Environment modules is by exam; and for the Marketing for Stakeholders and Market Information & Research modules by assignment. The course usually takes 12 months to complete.

Cambridge Marketing College offers specialist pathways for those working in:

  • Agri and rural businesses
  • Arts Marketing
  • B2B Marketing
  • Charities Marketing
  • Pharaceuticals Marketing
  • Professional Services
  • Sports Marketing

See related categories

CIM Professional Certificate in Marketing

£ 0

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