Communication and International Marketing MA

Master

In Guildford

£ 7,500 VAT inc.

Description

  • Type

    Master

  • Location

    Guildford

  • Duration

    1 Year

Our MA Communication and International Marketing course will give you a critical understanding of communication in international marketing today, and the skills to meet the market needs of international business.

This course includes six compulsory modules and two optional modules covering a wide range of disciplines. These offer lots of opportunities to apply and develop your skills through practical tasks.

Facilities

Location

Start date

Guildford (Surrey)
See map
GU2 7XH

Start date

On request

About this course

To be an international marketer, you need to understand your audience. This course combines the research and teaching strengths of our School of Literature and Languages with the expertise of the Surrey Business School, offering an exciting fusion of skills and experience that could accelerate your career.

We were one of the first universities in the UK to offer communication courses, and we’ve successfully trained more than 300 graduates who have gone on to successful careers in a variety of international organisations, particularly in advertising, international management, media and public relations.

This course is ideal if you’re a marketing or communications professional who wants to enhance your profile with a postgraduate qualification, or if you’re a graduate of humanities, languages or business and you want get a deeper insight into marketing across linguistic and cultural boundaries.

A minimum of a 2:2 UK honours degree in any linguistics or communication based course or a recognised international qualification.Alternatively, we'll consider a minimum of a 2:1 UK honours degree in any subject, or a recognised equivalent international qualification.

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Subjects

  • Marketing
  • International Marketing
  • International
  • Communication Training
  • Communications
  • Training
  • Communications Planning
  • Communication design
  • Training First Aid
  • Marketing Processes
  • Marketing Strategy
  • Marketing Communications

Course programme

Year 1

Module title
  • GLOBALISATION: THEORIES, DISCOURSES AND PRACTICES
  • INTERNATIONAL MARKETING MANAGEMENT
  • INTRODUCTION TO RESEARCH METHODS ANSWERING QUESTIONS WITH EVIDENCE
  • MARKETING
  • ORGANISATIONS AND WRITTEN COMMUNICATION
  • GLOBAL DIVERSITY IN LANGUAGE AND COMMUNICATION
  • GLOBAL STRATEGY
  • INTEGRATED AND DIGITAL MARKETING COMMUNICATIONS
  • INTERCULTURAL COMMUNICATION FOR BUSINESS AND MARKETING PURPOSES
  • PROFESSIONAL COMMUNICATION
  • DISSERTATION
Optional modules for Year 1 (full-time) - FHEQ Level 7
  • 2 optional modules must be chosen

Additional information

Overseas fees - £17,500

Communication and International Marketing MA

£ 7,500 VAT inc.