Marketing and Strategy MSc
Master
In Surrey
Description
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Type
Master
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Location
Surrey
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Duration
2 Years
he Kingston Marketing and Strategy MSc, accredited by CIM, is based on our renowned academic expertise in marketing and shaped by the strong links we've forged with industry. It is designed with industry practitioner input and structured around practical experiences that show employers you can apply your knowledge of theory to their critical business issues. Graduates leave Kingston University's flagship postgraduate marketing degree ready to excel in their marketing careers.
Our lectures are designed with employability in mind; expert guest speakers from companies like Santander, Barclaycard, Avios and other blue-chip organisations come to Kingston to present the latest market knowledge.
Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.
Facilities
Location
Start date
Start date
About this course
Real consultancy experience. The opportunity to achieve a CIM Diploma in Professional Marketing, as a result of exemptions awarded by the CIM for this masters.
Career and employability focus through integrated tasks and workshops.
Highly interactive lecture sessions will develop your critical thinking by putting the emphasis on discussion and debate and the exchange of ideas between lecturers and students.
You will put theory into practice through applied in-class exercises as well as exciting assessments that enable you to devise strategic marketing and integrated communications plans via live company briefs.
Guest lectures by specialist practitioners and industry experts will give you unique insight into the challenges faced by companies in today's competitive landscape.
Special industry events organised by our Alumni department provide excellent opportunities for networking.
Analytical, decision-making focus.
Recent alumni from our range of marketing postgraduate courses have taken numerous professional roles, including:
campaign manager at Conde Naste Publications;
business manager for North America at RHN;
CEO at British Venezuelan Chamber of Commerce;
consultant at Marketability;
director at Matrix Data;
European consumer insight manager at Unilever Bestfoods;
media planner at Mindshare Media Agency;
relationship marketing manager at Eurostar;
senior marketing manager at the AA;
strategic design consultant at Royal & Sun Alliance;
UK advertising manager at HSBC; and
vice president at City Group.
All non-UK applicants must meet our English language requirement, which is Academic IELTS of 6.5 overall, with no element below 6.0. Make sure you read our full guidance about English language requirements, which includes details of other qualifications we consider.
Applicants who do not meet the English language requirements could be eligible to join our pre-sessional English language course.
Kingston Business School has joined forces with Chartered Institute of Marketing (CIM) to give our students the opportunity to gain a CIM professional qualification through the CIM Graduate Gateway scheme.
CIM accreditation
CIM qualifications are highly sought after by employers. The combination of a master's degree and a CIM professional qualification will strengthen your CV and mark you out as a master of your subject who can also demonstrate professional acuity and relevance.
Reviews
Subjects
- Market
- Marketing
- Marketing Strategy
- Industry
- Marketing Decisions
- Strategic Marketing
- Marketing Simulation
- Buyer Behaviour
- Marketing Communications
- Global Marketing Management
- Marketing Management
Course programme
The Marketing and Strategy MSc comprises seven modules worth 180 credits. This is an indicative list of modules and is not intended as a definitive list.
Example core modules- Strategic Marketing Decisions
- Marketing Simulation
- Buyer Behaviour (core for Marketing pathway)
- Marketing Communications
- Global Marketing Management
- Market Research and Data Analysis
- Research Proposal and Dissertation
Additional information
Marketing and Strategy MSc