Complete Copywriting Course for Digital Entrepreneurs

Introduction 2 lectures 08:11 Introduction Welcome to my Copywriting Course. I just want to give you a quick overview of what you will discover in this course by taking you through the core content. I have made this lecture public so that you can preview it before you enroll in the course. How To Navigate This Course - Watch This Video This is a complex course with a great deal of content for you to enjoy! I want to make it as easy as possible for you to find your way around the course so I have briefly explained the course navigation in this lecture. A PDF of the Slide Deck is available for your to download. Introduction 2 lectures 08:11 Introduction Welcome to my Copywriting Course. I just want to give you a quick overview of what you will discover in this course by taking you through the core content. I have made this lecture public so that you can preview it before you enroll in the course. How To Navigate This Course - Watch This Video This is a complex course with a great deal of content for you to enjoy! I want to make it as easy as possible for you to find your way around the course so I have briefly explained the course navigation in this lecture. A PDF of the Slide Deck is available for your to download. Introduction Welcome to my Copywriting Course. I just want to give you a quick overview of what you will discover in this course by taking you through the core content. I have made this lecture public so that you can preview it before you enroll in the course. Introduction Welcome to my Copywriting Course. I just want to give you a quick overview of what you will discover in this course by taking you through the core content. I have made this lecture public so that you can preview it before you enroll in the course. Introduction Welcome to my Copywriting Course. I just want to give you a quick overview of what you will discover in this course by taking you through the core content. I have made this lecture public so that you can preview it before you enroll in the course. Introduction Welcome to my Copywriting Course. I just want to give you a quick overview of what you will discover in this course by taking you through the core content. I have made this lecture public so that you can preview it before you enroll in the course. Welcome to my Copywriting Course. I just want to give you a quick overview of what you will discover in this course by taking you through the core content. I have made this lecture public so that you can preview it before you enroll in the course. Welcome to my Copywriting Course. I just want to give you a quick overview of what you will discover in this course by taking you through the core content. I have made this lecture public so that you can preview it before you enroll in the course. How To Navigate This Course - Watch This Video This is a complex course with a great deal of content for you to enjoy! I want to make it as easy as possible for you to find your way around the course so I have briefly explained the course navigation in this lecture. A PDF of the Slide Deck is available for your to download. How To Navigate This Course - Watch This Video This is a complex course with a great deal of content for you to enjoy! I want to make it as easy as possible for you to find your way around the course so I have briefly explained the course navigation in this lecture. A PDF of the Slide Deck is available for your to download. How To Navigate This Course - Watch This Video This is a complex course with a great deal of content for you to enjoy! I want to make it as easy as possible for you to find your way around the course so I have briefly explained the course navigation in this lecture. A PDF of the Slide Deck is available for your to download. How To Navigate This Course - Watch This Video This is a complex course with a great deal of content for you to enjoy! I want to make it as easy as possible for you to find your way around the course so I have briefly explained the course navigation in this lecture. A PDF of the Slide Deck is available for your to download. This is a complex course with a great deal of content for you to enjoy! I want to make it as easy as possible for you to find your way around the course so I have briefly explained the course navigation in this lecture. A PDF of the Slide Deck is available for your to download. This is a complex course with a great deal of content for you to enjoy! I want to make it as easy as possible for you to find your way around the course so I have briefly explained the course navigation in this lecture. A PDF of the Slide Deck is available for your to download. FREE TASTER 3 lectures 18:56 13 Copywriting and Sales Buttons You Need to Know How to Push This is all about understanding what motivates your clients. Different people have different motives and this is dependent on their underlying psychology. You need to know you audience well enough to understand what makes them tick. If you can do this you can press their buttons like the keys on a keyboard. You find out what these are by talking to them and asking them questions. Listen to their responses and try to understand where they are coming from. What sort of people are they? Which of these 13 motivators is likely to be one they will respond to. A PDF of the Slide Deck is available to download from this lecture. Copywriting to Sell 10 Steps you must Know This section of the course is all about the psychology of selling and in this lecture I provide you with more frameworks. 1. The first of these is: What In in For Me? A Crucial Question your audience will ask of you when they read you copy. 2. The importance of stressing benefits and not features cannot be over emphasised 3. Communicate to your Audience through emotion and not cold facts 4. You must be able to communicate your credibility to your audience 5. The Uniqueness of your product or service is a major reason why you will be chosen over your competition 6. Make sure your Headlines are effective in hooking the attention of your audience 7. The debate between Long Copy and Short Copy will never be resolved. I believe in the 80:20 rule - make your copy long enough to communicate your message 8. The actual Appearance of your copy on the page is important to make sure it is readable by your entire audience, whatever their preference - to scan or read in detail 9. Ensure you inject Urgency in your copy - you want your audience to buy now! 10. Finally, Test and Test again to try to improve your conversions 14 Step Formula to Writing Great Sales Copy In this video I want to show you how to bring these principles and frameworks together to create engaging copywriting. I have created a 14 step Formula to help you make this process simple and replicable In the sections following this, I am also going to give you two case studies showing you how I use this formula to create the description for this course and to script the course promo video So what are these 14 steps? 1. Get Attention 2. Identify the Problem 3. Reveal Your Solution 4. Demonstrate your Competence 5. Show the Benefits 6. Overcome Objections 7. Add Social Proof 8. Make Your Offer 9. Make it Better 10. Give a Guarantee 11. Inject Scarcity 12. Call to Action 13. Give a Warning 14. Remind of Benefits 15. Sign off with a PS These are the components that you need to include in your message to your audience to make sure you address all the issues that they will be concerned with. Remember you are helping them to make the decision you want them to take in your call to action: make it as simple and as easy as you can. But you must push all their buttons! FREE TASTER. 3 lectures 18:56 13 Copywriting and Sales Buttons You Need to Know How to Push This is all about understanding what motivates your clients. Different people have different motives and this is dependent on their underlying psychology. You need to know you audience well enough to understand what makes them tick. If you can do this you can press their buttons like the keys on a keyboard. You find out what these are by talking to them and asking them questions. Listen to their responses and try to understand where they are coming from. What sort of people are they? Which of these 13 motivators is likely to be one they will respond to. A PDF of the Slide Deck is available to download from this lecture. Copywriting to Sell 10 Steps you must Know This section of the course is all about the psychology of selling and in this lecture I provide you with more frameworks. 1. The first of these is: What In in For Me? A Crucial Question your audience will ask of you when they read you copy. 2. The importance of stressing benefits and not features cannot be over emphasised 3. Communicate to your Audience through emotion and not cold facts 4. You must be able to communicate your credibility to your audience 5. The Uniqueness of your product or service is a major reason why you will be chosen over your competition 6. Make sure your Headlines are effective in hooking the attention of your audience 7. The debate between Long Copy and Short Copy will never be resolved. I believe in the 80:20 rule - make your copy long enough to communicate your message 8. The actual Appearance of your copy on the page is important to make sure it is readable by your entire audience, whatever their preference - to scan or read in detail 9. Ensure you inject Urgency in your copy - you want your audience to buy now! 10. Finally, Test and Test again to try to improve your conversions 14 Step Formula to Writing Great Sales Copy In this video I want to show you how to bring these principles and frameworks together to create engaging copywriting. I have created a 14 step Formula to help you make this process simple and replicable In the sections following this, I am also going to give you two case studies showing you how I use this formula to create the description for this course and to script the course promo video So what are these 14 steps? 1. Get Attention 2. Identify the Problem 3. Reveal Your Solution 4. Demonstrate your Competence 5. Show the Benefits 6. Overcome Objections 7. Add Social Proof 8. Make Your Offer 9. Make it Better 10. Give a Guarantee 11. Inject Scarcity 12. Call to Action 13. Give a Warning 14. Remind of Benefits 15. Sign off with a PS These are the components that you need to include in your message to your audience to make sure you address all the issues that they will be concerned with. Remember you are helping them to make the decision you want them to take in your call to action: make it as simple and as easy as you can. But you must push all their buttons! 13 Copywriting and Sales Buttons You Need to Know How to Push This is all about understanding what motivates your clients. Different people have different motives and this is dependent on their underlying psychology. You need to know you audience well enough to understand what makes them tick. If you can do this you can press their buttons like the keys on a keyboard. You find out what these are by talking to them and asking them questions. Listen to their responses and try to understand where they are coming from. What sort of people are they? Which of these 13 motivators is likely to be one they will respond to. A PDF of the Slide Deck is available to download from this lecture. 13 Copywriting and Sales Buttons You Need to Know How to Push This is all about understanding what motivates your clients. Different people have different motives and this is dependent on their underlying psychology. You need to know you audience well enough to understand what makes them tick. If you can do this you can press their buttons like the keys on a keyboard. You find out what these are by talking to them and asking them questions. Listen to their responses and try to understand where they are coming from. What sort of people are they? Which of these 13 motivators is likely to be one they will respond to. A PDF of the Slide Deck is available to download from this lecture. 13 Copywriting and Sales Buttons You Need to Know How to Push This is all about understanding what motivates your clients. Different people have different motives and this is dependent on their underlying psychology. You need to know you audience well enough to understand what makes them tick. If you can do this you can press their buttons like the keys on a keyboard. You find out what these are by talking to them and asking them questions. Listen to their responses and try to understand where they are coming from. What sort of people are they? Which of these 13 motivators is likely to be one they will respond to. A PDF of the Slide Deck is available to download from this lecture. 13 Copywriting and Sales Buttons You Need to Know How to Push This is all about understanding what motivates your clients. Different people have different motives and this is dependent on their underlying psychology. You need to know you audience well enough to understand what makes them tick. If you can do this you can press their buttons like the keys on a keyboard. You find out what these are by talking to them and asking them questions. Listen to their responses and try to understand where they are coming from. What sort of people are they? Which of these 13 motivators is likely to be one they will respond to. A PDF of the Slide Deck is available to download from this lecture. This is all about understanding what motivates your clients. Different people have different motives and this is dependent on their underlying psychology. You need to know you audience well enough to understand what makes them tick. If you can do this you can press their buttons like the keys on a keyboard. You find out what these are by talking to them and asking them questions. Listen to their responses and try to understand where they are coming from. What sort of people are they? Which of these 13 motivators is likely to be one they will respond to. A PDF of the Slide Deck is available to download from this lecture. This is all about understanding what motivates your clients. Different people have different motives and this is dependent on their underlying psychology. You need to know you audience well enough to understand what makes them tick. If you can do this you can press their buttons like the keys on a keyboard. You find out what these are by talking to them and asking them questions. Listen to their responses and try to understand where they are coming from. What sort of people are they? Which of these 13 motivators is likely to be one they will respond to. A PDF of the Slide Deck is available to download from this lecture. Copywriting to Sell 10 Steps you must Know This section of the course is all about the psychology of selling and in this lecture I provide you with more frameworks. 1. The first of these is: What In in For Me? A Crucial Question your audience will ask of you when they read you copy. 2. The importance of stressing benefits and not features cannot be over emphasised 3. Communicate to your Audience through emotion and not cold facts 4. You must be able to communicate your credibility to your audience 5. The Uniqueness of your product or service is a major reason why you will be chosen over your competition 6. Make sure your Headlines are effective in hooking the attention of your audience 7. The debate between Long Copy and Short Copy will never be resolved. I believe in the 80:20 rule - make your copy long enough to communicate your message 8. The actual Appearance of your copy on the page is important to make sure it is readable by your entire audience, whatever their preference - to scan or read in detail 9. Ensure you inject Urgency in your copy - you want your audience to buy now! 10. Finally, Test and Test again to try to improve your conversions Copywriting to Sell 10 Steps you must Know This section of the course is all about the psychology of selling and in this lecture I provide you with more frameworks. 1. The first of these is: What In in For Me? A Crucial Question your audience will ask of you when they read you copy. 2 Sales Copy In this video I want...