Complete Google Adwords

GB Direct

Course

Online

Price on request

The best Internet Advertising courses

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Description

  • Type

    Course

  • Methodology

    Online

Complete Google Adwords is a one day practical, hands-on training course aimed at anybody looking to use Google Adwords as an effective online marketing tool.

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Subjects

  • IT

Course programme

Pay Per Click background

  • Market Statistics

Overview of Google Adwords

  • What is AdWords
  • Pay Per Click vs Organic Listings
  • Search vs Content vs Site Targeting Listings

Account creation

  • Google Account Structure
  • Billing

Campaign creation

  • Best practices
  • Budgets
  • Targeting
  • Distribution
  • DayParting

Adgroup creation

  • Best Practices
  • Adgroup Structure

Keyword creation

  • Best Practices
  • Sourcing new Keywords

Ad text creation

  • Best Practices
  • Writing Ad Text

Reports

  • Creating Reports
  • Scheduling Reports
  • Understanding Reports

Adwords Editor

  • What is Adwords Editor
  • How can it help me work smarter

See related categories

Complete Google Adwords

Price on request

The best Internet Advertising courses

See all

See all