Consumer Behaviour - Consumer Perception and Decision Making

The organizations across the globe produce goods and services for their ultimate buyers who are termed as Consumers, in the business world.
Ever-changing technology and an urge to deliver the best and unique products and services is what every organization, big or small, aim.
This is not an easy task.
It requires consistent efforts put in by the people backstage, i.
e.
, the employees of the organization, who are specialists in their respective fields.
Every organization studies its target market and audience in detail.
This includes their demand patterns, family structure, age and gender, educational and work background, income, geographical area, etc.
These factors cumulatively are termed as Consumer Behaviour.