Consumer Behaviour Courses

...Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to: understanding buyer behaviour enabling organisations to design innovative products creating effective communication... Learn about: Advanced Research, Social Psychology, Cognitive Psychology...

... to the nature and functions of attitudes in general and how researchers have described four structural models of attitudes. Attitudes cannot be directly measured so the course then describes the techniques and procedures of accurately measuring consumer attitudes using qualitative and quantitative methods... Learn about: Consumer Behaviour, Consumer attitudes, Applied Psychology...

...Bachelor of Commerce with a major in Marketing Management prepares students for careers in the field of marketing. Students are exposed to foundational aspects of the marketing environment, consumer behaviour, market research and marketing management... Learn about: Marketing Management, Consumer Behaviour, Business and Management...

... and Specific Models of consumer behavior which attempt to explain how and why consumers behave as they do, and what factors may impact the buying decision process. Consumer behavior models help a marketer in identifying and understanding a wide range of variables that could explain consumer behavior... Learn about: Consumer Behaviour, Applied Psychology...

... and marketing such as decision-making, marketing strategy, consumer behaviour, marketing research and advertising, and gain an understanding of the wider economic context of business. You’ll gain a foundation in the functions and processes of business such as accounting practices and supply chain management... Learn about: Marketing Strategy, Organisational Behaviour, Supply and Chain Management...

... and Analytics (20 credits) BUS2034 Services and Experiential Marketing (20 credits) BUS2035 Consumer Behaviour (20 credits) BUS2037 Law for Business (20 credits... Learn about: Operations Management, International Business, Accounting and Statistics...

... and implementation of marketing strategies. This free online course will be of great interest to all marketing professionals who would like to learn more about consumer personality and why understanding this aspect of consumer behavior will help marketers design more effective and efficient marketing strategies... Learn about: Consumer Behaviour, Applied Psychology, Marketing Strategies...

...You will discover the dynamic field of marketing. You will explore what marketing is, how it works, and the effect it can have on consumers and on society... Learn about: Consumer Behaviour, Marketing Mix, Marketing Tools...

... Behaviour (3) BLAW 2911, Commercial Law (3) Marketing MKTG 3451, Professional Selling (3) MKTG 3471, Consumer Behaviour (3) MKTG 3481, Marketing Research... Learn about: Financial Accounting, International Business, Marketing Research...

... environment can be applied. Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising... Learn about: Marketing Planning, Consumer Behaviour, Communication Training...

..., strategies and tactics Marketing planing Industrial, business-to-business, Consumer markets Franchising in terms of its key benefits and disadvantages... Learn about: Consumer Behaviour, Sales Techniques, Marketing Tools...

..., physiology and exercise alongside public health, food consumer behaviour and food handling and hygiene. Option modules enable you to tailor your learning to your interests. Field trips, visiting industry speakers and placements help you to put your learning into action while studying. Our teaching... Learn about: Public Health, Consumer Behaviour, Human Nutrition...

... can be applied. Through the use of a wide range of approaches and e-learning forums students will learn varied aspects of marketing principles essential to the work of marketing professionals including: marketing planning and strategy, digital marketing techniques, consumer behaviour, advertising, communication... Learn about: Business Marketing, Marketing Management, Marketing Planning...

... and in other subject areas, thereby giving you a breadth of knowledge and experience. Through your core modules, you will learn about the role and importance of market research and analysis, as well as gaining an understanding of consumer behaviour. You will also learn about Marketing as a management function... Learn about: Marketing Research, Marketing Management, Consumer Behaviour...