Content Creation and Marketing

Ed-next

Course

Online

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Description

  • Type

    Course

  • Methodology

    Online

  • Class hours

    5h

  • Start date

    Different dates available

This training on Content Creation and Marketing is to learn about what is content creation and its process, Types of Content & Media. The course has been explained with case studies and live examples to understand how this form of marketing actually happens practically.          

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

Step 1 - eduCBA sends the redemption coupon along with the registration link.
Step 2 - Student will register with his register email id and coupon Step 3 - Student receive the course access and password on his/her email id
Step 4 - Login using your email id and password and start learning

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Subjects

  • IT
  • Content Management
  • Content Management Tools
  • Marketing
  • Marketing Strategy
  • Media
  • Marketing Mix
  • Marketing Network
  • Content production and editing
  • Social Media & Internet Business

Course programme

This course builds a good understanding of the fundamental concepts of marketing, advertising and analyzing products.
As far as structure is concerned, it has three main sections, viz; Definition & the process of content creation, Content types & Tools and finally we will see examples, conclusion, and further references.
Topics covered Part I 1.
Introduction to the module: Benefits & future implication after learning this lecture 2.
Overview of content marketing: Use & Strategy 3.
Defining & identifying target customer: 4.
Content Creation: purpose and who are we targeting, Goal of creating the content 5.
Deciding content media platform 6.
Scheduling the marketing 7.
Standardization of the content 8.
Methods and resources to create content 9.
Limitations: limit, research, budget 10.
Tracking Part II 11.
Content types & channels :Blogs, Lifecycle Emails, e-newsletters, WhitePapers, Case Studies, Ebooks, Digital Magazines, Mobile Apps , Web Apps, Podcasts, Webinars, Infographics , Articles and Press Releases, Press Releases, Social Media Part III 12.
Examples (5-6) 13.
Few certification information like inbound certifications (Not sure if you allow this.
.
please confirm)

Additional information

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Content Creation and Marketing

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