Content Marketing Training Course

Love Social Media

Course

In London

£ 1001-2000

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Description

  • Type

    Course

  • Level

    Intermediate

  • Methodology

    Inhouse

  • Location

    London

  • Duration

    Flexible

  • Start date

    Different dates available

Content marketing is the art and science of using free content to promote your business and make sales. “Content” includes blog posts, newsletters, videos, reports and other kinds of information or entertainment. In this Content Marketing workshop, you will learn how to craft and execute an effective content marketing strategy for your business. You will learn how to create content, the different distribution techniques available and how to measure the effectiveness of your content.

Facilities

Location

Start date

London
See map
39 York Road,, SE1 7NQ

Start date

Different dates availableEnrolment now open

About this course

Why content marketing is important and its key benefits
Planning your content marketing strategy
Understand the role that content marketing plays in the owned, paid and earned media model
How blogging plays an important role in content marketing.
How to measure and evaluate the impact of content marketing
The role that content marketing plays in SEO
How to run campaigns (competitions, contests) to promote your content
What tools are available for Content development

This content marketing training course is ideal for Marketing executives, business owners and managers who are interested in developing their content marketing skills to build a content marketing approach into their marketing plan.

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Reviews

Subjects

  • Marketing
  • Blog posts
  • Video
  • Web Seminars
  • Public Speaking
  • Creative
  • Methods
  • Research
  • Quantitative
  • Development
  • Content Marketing

Teachers and trainers (1)

Mark Young

Mark Young

Founder

Course programme

What is content marketing and why does my company need it?

  • Definition
  • Thought leadership
  • Examples of good content marketing

Types of content, how it’s created, shared and why it works

  • Photos
  • Infographics
  • Blog posts
  • Video
  • Web Seminars
  • Publications
  • Events
  • Public speaking
  • Published works
  • Other

Content, Google and SEO

  • Content is king
  • Google rewarding authors of great content
  • Author rank

Optimising your content

  • Who is your content for?
  • What is the purpose of your content?
  • What is the lifecycle of the content?
  • Become a published author – the easy way
  • Giving information away
  • When and why to charge for your content

Creating content

  • The value of questions and answers
  • Using lists
  • The power of visual content
  • Connecting with your target audience
  • Where to share for maximum impact Video
  • Pros and cons of YouTube

See related categories

Content Marketing Training Course

£ 1001-2000

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