Content Marketing Planning

Training

In London

£ 595 + VAT

Description

  • Type

    Training

  • Level

    Intermediate

This introductory level course is for anyone who feels that there is an opportunity for content, particularly digital content within their marketing activities, but needs to understand the benefits, how to create the content, distribution techniques and measurement. Once understood, they will be able to apply this knowledge into building an approach for their organisation.

Facilities

Location

Start date

London
See map
24 Eversholt Street, NW1 1AD

Start date

On request
London
See map
24 Eversholt Street, NW1 1AD

Start date

On request

About this course

For marketing executives and managers who are interested in developing their marketing skills to build a content marketing approach into their marketing plans..

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Reviews

Subjects

  • Benefits
  • Marketing
  • Marketing Planning
  • Planning
  • Content Marketing
  • Engagement
  • Content Development
  • Marketing plays
  • Media
  • Blogging
  • Social Media

Course programme

Learning outcomes
  • Why content marketing is important and its key benefits
  • The role of engagement in content development
  • Understand the role that content marketing plays in owned, paid and earned media
  • How social media and blogging plays an important role in content marketing
  • How to measure and evaluate the impact of content marketing
  • The role of content in search marketing
  • How to go about building your content plan
  • How to decide who should develop your content and which channels to use to share it

Additional information

The CIM Experience

Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass

Content Marketing Planning

£ 595 + VAT