Content Marketing Planning
Training
In London
Description
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Type
Training
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Level
Intermediate
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Location
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Duration
1 Day
This introductory level course is for anyone who feels that there is an opportunity for content, particularly digital content within their marketing activities, but needs to understand the benefits, how to create the content, distribution techniques and measurement. Once understood, they will be able to apply this knowledge into building an approach for their organisation.
Facilities
Location
Start date
Start date
Start date
About this course
For marketing executives and managers who are interested in developing their marketing skills to build a content marketing approach into their marketing plans..
Reviews
Subjects
- Benefits
- Marketing
- Marketing Planning
- Planning
- Content Marketing
- Engagement
- Content Development
- Marketing plays
- Media
- Blogging
- Social Media
Course programme
- Why content marketing is important and its key benefits
- The role of engagement in content development
- Understand the role that content marketing plays in owned, paid and earned media
- How social media and blogging plays an important role in content marketing
- How to measure and evaluate the impact of content marketing
- The role of content in search marketing
- How to go about building your content plan
- How to decide who should develop your content and which channels to use to share it
Additional information
Expert trainers - Passionate specialists who keep up to date with the latest trends in their field.
Quality delivery - Trainers are assessed annually on the quality of their delivery and delegate engagement.
Practical training methods - Theory and practical based training to takeback to the office.
Small class sizes - No more than 15 people to ensure you get the most from our trainers.
Wide breadth of topics - Marketers should understand marketing as a whole, not just digital.
3 learning levels - Introductory, Advanced and Masterclass
Content Marketing Planning