Copywriter course

The birth of the term "copywriter" dates back to the nineteenth century, when it was born in newsrooms to indicate who was in charge of drafting advertisements. Subsequently, with the spread of the mass media, copywriting developed in the advertising field: today, in fact, the copywriter works mainly in advertising or communication agencies where he works closely with the Art Director, that is the one who takes care of the part. advertising graphics. Copywriting today is also a very important aspect of communication on the web. Similarly to what happens offline, also in this case it is not only necessary to know how to write impeccable content from a grammatical point of view, but to be able to develop increasingly useful and convincing contents that convince customers to fill out a contact form, to subscribe to a newsletter, to purchase a product / service, etc. First of all, let's say that knowing how to write correctly in Italian is not enough to become a copywriter. And also with regard to training, there is no linear and predefined academic path.