Corporate Communications, Marketing and Public Relations
-
I liked the teachers and the discussions with course-mates during lectures.
← | →
-
The staff were very helpful. I must say that everything was worth it. My time and investment is showing results in the way that I did not expect before.
← | →
-
It enabled me to improve my business acumen as well as gain a more practical understanding of governance issues and sustainability. More generally, I hope to contribute to a more sustainable development in my country and also play my part in strengthening relationships between UK and Indonesia.
← | →
Postgraduate
In Leeds
Description
-
Type
Postgraduate
-
Location
Leeds
-
Start date
Different dates available
Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.
This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global marketing, brand management, reputation management, media relations and social media.
Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.
You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.
Academic excellence
The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.
Our research makes an important contribution to your learning on the programme; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre (GLOSMARC) is the Business School’s established and esteemed centre of excellence for scholarly research work.
Facilities
Location
Start date
Start date
About this course
Entry requirements
A bachelor degree with a 2:1 (hons) in any subject.
International equivalents
We accept a range of international equivalent qualifications.
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any component.. For other English qualifications, read English language equivalent qualifications.
Improve your English
If English is not your first language, you may be able to take a pre-sessional course before you begin your studies. This can help if you:
don't meet the English language requirements for your course or ammes and to the University's online...
Reviews
-
I liked the teachers and the discussions with course-mates during lectures.
← | →
-
The staff were very helpful. I must say that everything was worth it. My time and investment is showing results in the way that I did not expect before.
← | →
-
It enabled me to improve my business acumen as well as gain a more practical understanding of governance issues and sustainability. More generally, I hope to contribute to a more sustainable development in my country and also play my part in strengthening relationships between UK and Indonesia.
← | →
Course rating
Recommended
Centre rating
Ina Stoyanova
Soraya Rosadha
Anton Rizki
Reika Igarashi
Bernat Añaños Martinez
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Public Relations
- Marketing
- Marketing Strategy
- Brand Management
- Reputation Management
- Global
- School
- Public
- Project
- Communications
- Industry
- Social Media
- Business School
- Media
- Marketing Research
- Corporate Communications
Course programme
The course provides you with an essential foundation in communications theory, marketing strategy and public relations practice.
You’ll explore the history and theory of corporate communications, connecting communications to overall corporate strategy. Alongside this, you’ll study the latest thinking in important areas of marketing such as international marketing, marketing strategy and marketing research, as well as understanding how organisations manage their brands and identities, marketing communications and key priorities such as sustainability.
During the Public Relations in Practice module, you’ll work alongside classmates in interactive workshops that focus on the practical applications of some key PR tools and techniques. You’ll cover essential skills such as campaign planning, personal communication skills, influencing techniques and writing for PR.
In addition, you’ll choose from a selection of optional modules that allow you to focus on a topic that matches your interests and career plans.
In the final semester you will apply your skills and knowledge to either a research dissertation or a practical consultancy project. Our consultancy projects give you the opportunity to work with a live business situation, make links with industry and gain experience that can be exceptionally rewarding.
Course structureThese are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.
Modules Year 1
You’ll study nine compulsory modules, plus either a dissertation or consultancy project. You’ll also choose one optional module.
Compulsory modules- Corporate Communications and Reputation Management 15 credits
- Corporate Communications Strategy 15 credits
- Corporate Social Responsibility and Sustainability 15 credits
- Brand Management and Corporate Identity 15 credits
- Public Relations in Practice 15 credits
- Marketing Research 15 credits
- Marketing Communications 15 credits
- Global Marketing 15 credits
- Marketing Strategy 15 credits
- Dissertation OR Marketing Consultancy Project 30 credits
- Creative Public Relations 15 credits
- Change Management and Communication 15 credits
- Social Media Marketing 15 credits
- Direct, Digital and Interactive Marketing 15 credits
For more information on typical modules, read Corporate Communications, Marketing and Public Relations MA in the course catalogue
Learning and teachingWe use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
AssessmentAssessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
Corporate Communications, Marketing and Public Relations