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Corporate Communications, Marketing and Public Relations

4.5
5 reviews
  • I liked the teachers and the discussions with course-mates during lectures.
    |
  • The staff were very helpful. I must say that everything was worth it. My time and investment is showing results in the way that I did not expect before.
    |
  • It enabled me to improve my business acumen as well as gain a more practical understanding of governance issues and sustainability. More generally, I hope to contribute to a more sustainable development in my country and also play my part in strengthening relationships between UK and Indonesia.
    |

Postgraduate

In Leeds

Price on request

Description

  • Type

    Postgraduate

  • Location

    Leeds

  • Start date

    Different dates available

Global organisations are realising that their corporate communications and marketing functions need to work closely to communicate with stakeholders. This growing interdependence has partly been driven by the impact of online communications on organisational reputation.
This course recognises this industry shift and explores the drivers and dynamics of modern corporate communications and its relationship with marketing and public relations. You focus on stakeholder management, global marketing, brand management, reputation management, media relations and social media.
Taught by researchers who combine their professional experience with the latest research expertise, you’ll examine key theories and concepts and gain the practical professional skills employers are looking for.
You’ll benefit from our corporate connections, as senior figures working in the sector regularly visit to offer a practitioner’s view during guest lectures. Many also provide case studies and practical projects.
Academic excellence
The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.
Our research makes an important contribution to your learning on the programme; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre (GLOSMARC) is the Business School’s established and esteemed centre of excellence for scholarly research work.

Facilities

Location

Start date

Leeds (North Yorkshire)
Maurice Keyworth Building, The University Of Leeds, LS2 9JT

Start date

Different dates availableEnrolment now open

About this course

Entry requirements
A bachelor degree with a 2:1 (hons) in any subject.
International equivalents
We accept a range of international equivalent qualifications.
English language requirements
IELTS 6.5 overall, with no less than 6.0 in any component.. For other English qualifications, read English language equivalent qualifications.
Improve your English
If English is not your first language, you may be able to take a pre-sessional course before you begin your studies. This can help if you:
don't meet the English language requirements for your course or ammes and to the University's online...

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Reviews

4.5
excellent
  • I liked the teachers and the discussions with course-mates during lectures.
    |
  • The staff were very helpful. I must say that everything was worth it. My time and investment is showing results in the way that I did not expect before.
    |
  • It enabled me to improve my business acumen as well as gain a more practical understanding of governance issues and sustainability. More generally, I hope to contribute to a more sustainable development in my country and also play my part in strengthening relationships between UK and Indonesia.
    |
100%
4.5
excellent

Course rating

Recommended

Centre rating

Ina Stoyanova

4.5
16/02/2017
What I would highlight: I liked the teachers and the discussions with course-mates during lectures.
What could be improved: .
Would you recommend this course?: Yes

Soraya Rosadha

4.5
15/02/2017
What I would highlight: The staff were very helpful. I must say that everything was worth it. My time and investment is showing results in the way that I did not expect before.
What could be improved: .
Would you recommend this course?: Yes

Anton Rizki

4.5
14/02/2017
What I would highlight: It enabled me to improve my business acumen as well as gain a more practical understanding of governance issues and sustainability. More generally, I hope to contribute to a more sustainable development in my country and also play my part in strengthening relationships between UK and Indonesia.
What could be improved: .
Would you recommend this course?: Yes

Reika Igarashi

4.5
13/02/2017
What I would highlight: I enjoyed meeting people of different nationalities since it is very important to understand the cultural differences and adjust oneself to study and work with your a wide variety of colleagues.
What could be improved: .
Would you recommend this course?: Yes

Bernat Añaños Martinez

4.5
12/02/2017
What I would highlight: The fact that this course allow you to get insights from different communication and marketing fields. It has an effective balance between theory and practical classes.
What could be improved: .
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Public Relations
  • Marketing
  • Marketing Strategy
  • Brand Management
  • Reputation Management
  • Global
  • School
  • Public
  • Project
  • Communications
  • Industry
  • Social Media
  • Business School
  • Media
  • Marketing Research
  • Corporate Communications

Course programme

The course provides you with an essential foundation in communications theory, marketing strategy and public relations practice.

You’ll explore the history and theory of corporate communications, connecting communications to overall corporate strategy. Alongside this, you’ll study the latest thinking in important areas of marketing such as international marketing, marketing strategy and marketing research, as well as understanding how organisations manage their brands and identities, marketing communications and key priorities such as sustainability.

During the Public Relations in Practice module, you’ll work alongside classmates in interactive workshops that focus on the practical applications of some key PR tools and techniques. You’ll cover essential skills such as campaign planning, personal communication skills, influencing techniques and writing for PR.

In addition, you’ll choose from a selection of optional modules that allow you to focus on a topic that matches your interests and career plans.

In the final semester you will apply your skills and knowledge to either a research dissertation or a practical consultancy project. Our consultancy projects give you the opportunity to work with a live business situation, make links with industry and gain experience that can be exceptionally rewarding.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

Modules Year 1

You’ll study nine compulsory modules, plus either a dissertation or consultancy project. You’ll also choose one optional module.

Compulsory modules
  • Corporate Communications and Reputation Management 15 credits
  • Corporate Communications Strategy 15 credits
  • Corporate Social Responsibility and Sustainability 15 credits
  • Brand Management and Corporate Identity 15 credits
  • Public Relations in Practice 15 credits
  • Marketing Research 15 credits
  • Marketing Communications 15 credits
  • Global Marketing 15 credits
  • Marketing Strategy 15 credits
  • Dissertation OR Marketing Consultancy Project 30 credits
Optional modules
  • Creative Public Relations 15 credits
  • Change Management and Communication 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Corporate Communications, Marketing and Public Relations MA in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Corporate Communications, Marketing and Public Relations

Price on request