Creating and Managing a Corporate Brand

The current outline for the creating and managing a corporate brand course teaches you:

Define what a brand is and what branding is about
Define various types of brand architecture and brand extension
Identify your brand’s products, its features, and their values
Write a mission, vision, and style statement for a brand
Describe the basics of positioning a brand
Understand the basics of creating a visual identity, including a brand name, slogan, and logo
Help your employees live the brand by empowering them to be ambassadors and creating strong brand touchpoints
Effectively plan an internal and external brand launch
Monitor and evaluate your brand, and understand how to respond to the results