Creating a Google AdWords Campaign Online Training Course

Soon after launching AdWords, Google introduced the AdWords self-service portal which allowed advertisers to manage their own AdWords campaigns. This was a change from the pay monthly service which Google created whereby they would set up and manage advertiser’s campaigns for them.

Google has made the term “keywords” a bit of a newfound buzzword during the rise of search marketing. They continually make updates to the system which scans online content for relevance; the updates mean they can also check for “keyword spamming” and plagiarism.

KEY LEARNING POINTS

• Define Google AdWords and PPC
• Set up keywords lists and groups
• Find tracking and statistical information
• Describe conversions from clickthroughs
• Decide whether you will write your own ads or enlist help from third party companies

ADVANTAGES OF THIS COURSE

• Build and manage effective Google AdWords campaigns to boost company ROI
• Understand AdWords terms and definitions
• Create an AdWords strategy for your organisation
• Design eye-catching ads and know how to make them rank highly