YouTube Marketing Course
Course
Online
Description
-
Type
Course
-
Methodology
Online
-
Start date
Different dates available
"Course Description
Grow Your Own Successful YouTube channel!
In this ’YouTube Marketing’ course you will learn exactly how to create a channel that has over 1 million views, generates revenue in a number of diversified ways, and helps grow your own personal brand.
Do you want to grow your own successful YouTube channel? If so then this YouTube Marketing course is for you!
Let’s start working on making you more successful on YouTube, starting today.
The instructor will give you tips that helped him find success on YouTube, and took him a few years to learn and figure out. You will be able to use the instructors advice to hopefully create the winning strategy for your own YouTube channel that helps you achieve your greater business goals. On this YouTube marketing course, you'll learn about the importance of SEO and keywords, how to create playlists, how to monitize your channel, and so much more!
YouTube Live
We recently added a section on YouTube Live, which is the latest and greatest cool new way to reach a live audience and to promote your business and products to them.
The course has been designed to give you real-world knowledge that you can put to use from day one. It's highly flexible, so you can set your own timetable and study at your own pace. We train our students to the very best standards, offering expert instructor-led training via our state of the art eLearning platform.
There is no formal assessment for this course.
Who is the target audience?
This course is for marketing professionals, entrepreneurs or people who want to achieve more success on YouTube.
Entry Requirements
There are no prerequisites to study this course.
Benefits
Improve your career prospects.
Learn valuable knowledge, skills, advice and guidance to help you achieve success.
Study online from anywhere.
Study at your own pace.
Certificate of completion available on request.
Bulk discounts
Bulk discounts are available on purchases of 10 or more courses.
"
Important information
Price for Emagister users:
Facilities
Location
Start date
Start date
About this course
"Who Is This Course For?
This course is ideal for marketing professionals,entrepreneurs or people who want to achieve more success on YouTube.
Our YouTube marketing online course is a cost-effective and successful approach for many individuals and teams. It provides a flexible learning method, allowing candidates to schedule learning at a time that suits them and fits in with other commitments; ideal for those who find it difficult to take time away from their workplace. It also allows candidates to work at their own pace, and revisit sections of the course as often as needed, leading to a fuller understanding of all the topics covered. In addition, there are none of the high costs of travel and accommodation associated with courses at an external venue."
"Requirements
Our training works on all devices including Mobile phones, IPad’s, Android tablets, Macs and PC’s.
For the best viewing experience on our state-of-the-art eLearning platform we recommend an internet connection of 10Mbps or better. Please also use Google Chrome or Mozilla Firefox as your browser with Adobe Flash Player."
Reviews
Subjects
- Benefits
- Quality
- Marketing
- Sales
- SEO
- Audio Recording
- Social Media
- Team Training
- Quality Training
- Media
- Play
- Sales Training
Course programme
Course Outline
Course Outline
This YouTube Marketing course is organized into the following modules.
Module 01: Course Introduction
- Course Introduction (1:12)
- The End Screen: Your Secret Weapon (3:11)
- Professional video marketing path (5:11)
- Two exercises to the course (1:12)
Module 02: YouTube Search Engine Optimization
- YouTube SEO introduction (2:53)
- Introduction to keyword research (4:37)
- Showing competitor keyword research (4:35)
- Keyword permutations (2:46)
- On page SEO for YouTube (4:09)
- Keyword research for competitive search terms (6:32)
Module 03: How to Influence Ranking Factors
- YouTube search ranking factors (4:18)
- How to get more likes (5:03)
- How to get more YouTube comments (3:08)
- How to make sure people watch your videos longer (4:15)
- More benefits of having longer video views (1:07)
- How to get your video to be embedded to help it rank (2:07)
- Intent match ranking factor (2:52)
- How to influence the intent match ranking factor (4:50)
- How to get views for a new video (4:10)
- How to amplify views with this triple-play combination (4:53)
- How to increase sales and traffic from your email signature (2:12)
- Closed Captioning for SEO boost (2:50)
Module 04: YouTube's Recommendation Algorithm
- Example of Recommendation Algorithm (4:41)
- Playlists to boost recommendations (3:14)
- More about playlists (2:44)
Module 05: Getting Your Videos Into Google Searches
- Getting Your Videos Into Google Searches (3:37)
Module 06: How to Build Your Channel
- Overall channel strategy and insights (5:25)
- Strategy for new channels (8:54)
- What to do if your videos are not succeeding (8:34)
Module 07: Monetization
- Strategies to make money from your channel (5:32)
- Selling from the about page (1:41)
- Sell more with YouTube pinned posts (1:46)
Module 08: YouTube Live
- Downloading the streaming and encoding software for YouTube live (2:59)
- Going live on YouTube live for the first time (2:35)
- Tips for running your live show while you are live (4:07)
- YouTube live tips for long-term success (4:07)
Module 09: Small Channel Adjustments that Make a Big Difference
- How to set a featured video to get more views (2:23)
- Making a unique channel URL (2:02)
- Showing video to newly subscribed users (3:00)
Module 10: Considerations When Creating a YouTube Show
- Evergreen topics vs current events (2:02)
- Daily vs. weekly vs. monthly show (4:10)
- Longer vs. shorter episodes (2:39)
Module 11: Leveraging YouTube AdWords
- Introduction (0:37)
- Creating your account (0:59)
- Setting up your first video ad (0:55)
- In-stream or video discovery ads (3:05)
- Setting budget, CPV and more (3:28)
- Location setting (3:28)
- Your ad group (1:04)
- Decision on in-stream ads (2:29)
- Adding your video to an ad group (2:03)
- How to write the headline and description for your ad (4:48)
- Setting your CPV (2:43)
- Demographic ad targeting (1:17)
- Interest and topic targeting (1:38)
- Keyword targeting (2:27)
Module 12: Using Social Media to Boost YouTube Rankings
- Introduction (0:44)
- All the benefits of social media automation (2:00)
- Hashtag marketing (4:19)
- Social media automation tools (5:01)
- SocialOomph for automation (3:36)
- Pinned tweets (0:57)
- Pinned Facebook posts (1:08)
- Putting together your RT team (1:47)
- 13: How to Improve Long-Term Quality
- Food for thought on what to improve (3:27)
- How to get YouTube to teach you what to improve (7:05)
- 14: Tips About Recording Equipment
- Audio recording equipment (3:47)
- Video recording equipment (9:47)
- 15: Bonus Lectures
- Pruning your channel (2:59)
- In-Depth keyword research (9:29)
- Top SEO ranking factors (10:59)
This YouTube Marketing course is organized into the following modules.
Module 01: Course Introduction
Module 01: Course Introduction
- Course Introduction (1:12)
- The End Screen: Your Secret Weapon (3:11)
- Professional video marketing path (5:11)
- Two exercises to the course (1:12)
Module 02: YouTube Search Engine Optimization
Module 02: YouTube Search Engine Optimization
- YouTube SEO introduction (2:53)
- Introduction to keyword research (4:37)
- Showing competitor keyword research (4:35)
- Keyword permutations (2:46)
- On page SEO for YouTube (4:09)
- Keyword research for competitive search terms (6:32)
Module 03: How to Influence Ranking Factors
Module 03: How to Influence Ranking Factors
- YouTube search ranking factors (4:18)
- How to get more likes (5:03)
- How to get more YouTube comments (3:08)
- How to make sure people watch your videos longer (4:15)
- More benefits of having longer video views (1:07)
- How to get your video to be embedded to help it rank (2:07)
- Intent match ranking factor (2:52)
- How to influence the intent match ranking factor (4:50)
- How to get views for a new video (4:10)
- How to amplify views with this triple-play combination (4:53)
- How to increase sales and traffic from your email signature (2:12)
- Closed Captioning for SEO boost (2:50)
Module 04: YouTube's Recommendation Algorithm
Module 04: YouTube's Recommendation Algorithm
- Example of Recommendation Algorithm (4:41)
- Playlists to boost recommendations (3:14)
- More about playlists (2:44)
Module 05: Getting Your Videos Into Google Searches
Module 05: Getting Your Videos Into Google Searches
- Getting Your Videos Into Google Searches (3:37)
Module 06: How to Build Your Channel
Module 06: How to Build Your Channel
- Overall channel strategy and insights (5:25)
- Strategy for new channels (8:54)
- What to do if your videos are not succeeding (8:34)
Module 07: Monetization
Module 07: Monetization
- Strategies to make money from your channel (5:32)
- Selling from the about page (1:41)
- Sell more with YouTube pinned posts (1:46)
Module 08: YouTube Live
Module 08: YouTube Live
- Downloading the streaming and encoding software for YouTube live (2:59)
- Going live on YouTube live for the first time (2:35)
- Tips for running your live show while you are live (4:07)
- YouTube live tips for long-term success (4:07)
Module 09: Small Channel Adjustments that Make a Big Difference
Module 09: Small Channel Adjustments that Make a Big Difference
- How to set a featured video to get more views (2:23)
- Making a unique channel URL (2:02)
- Showing video to newly subscribed users (3:00)
Module 10: Considerations When Creating a YouTube Show
Module 10: Considerations When Creating a YouTube Show
- Evergreen topics vs current events (2:02)
- Daily vs. weekly vs. monthly show (4:10)
- Longer vs. shorter episodes (2:39)
Module 11: Leveraging YouTube AdWords
Module 11: Leveraging YouTube AdWords
- Introduction (0:37)
- Creating your account (0:59)
- Setting up your first video ad (0:55)
- In-stream or video discovery ads (3:05)
- Setting budget, CPV and more (3:28)
- Location setting (3:28)
- Your ad group (1:04)
- Decision on in-stream ads (2:29)
- Adding your video to an ad group (2:03)
- How to write the headline and description for your ad (4:48)
- Setting your CPV (2:43)
- Demographic ad targeting (1:17)
- Interest and topic targeting (1:38)
- Keyword targeting (2:27)
Module 12: Using Social Media to Boost YouTube Rankings
Module 12: Using Social Media to Boost YouTube Rankings
- Introduction (0:44)
- All the benefits of social media automation (2:00)
- Hashtag marketing (4:19)
- Social media automation tools (5:01)
- SocialOomph for automation (3:36)
- Pinned tweets (0:57)
- Pinned Facebook posts (1:08)
- Putting together your RT team (1:47)
- 13: How to Improve Long-Term Quality
- Food for thought on what to improve (3:27)
- How to get YouTube to teach you what to improve (7:05)
- 14: Tips About Recording Equipment
- Audio recording equipment (3:47)
- Video recording equipment (9:47)
- 15: Bonus Lectures
- Pruning your channel (2:59)
- In-Depth keyword research (9:29)
- Top SEO ranking factors (10:59)
"
YouTube Marketing Course