Creating Video for the Web

Course review:

Research has shown that video is more effective than any other communication medium. Broadcasting video on the web is astonishingly powerful. A video on You Tube can easily attract an audience of millions in just hours. A vodcast – or video podcast – will directly and precisely target the viewers you want to reach, locally or globally.

You can use the power of video to help you:

• Sell product or services
• Explain your cause or mission
• Train and inform staff

Knowing how to produce professional quality video material gives PR and marketing departments the tools they need to enthuse existing customers and reach new ones.

Video is undoubtedly the best way of creating learning materials, and communicating corporate messages to staff. Training, human resources and internal communications can all benefit from video’s ability to explain and inform.

Producing quality video with clear sound and punchy, well edited pictures is a must if you want to impress your viewers. This training course will give you an introduction to the skills and knowledge needed to produce creative and hard hitting video that gets audiences excited.

Aimed at the complete novice, the course will give you the knowledge and skills you need to get started. Run by friendly ex-BBC television professionals, this practical 'hands-on' workshop will guide you step-by-step through the process of shooting and editing video that will motivate and inspire.

Please note the ‘Video for the Web’ course is designed to provide delegates with the basic skills and knowledge they need to create simple, creative video for the web. Further practice and/or training may be required. The course is not suitable for those seeking advanced television, video production or e-marketing training.

Key training areas:

• Equipment and software
• Professional shooting techniques
• Interesting interviews
• Effective editing
• Sounds of success
• Creating RSS feeds
• Professional hints and tips