Creative Writing in a Commercial World

Delivery method
Classroom based, maximum 5 delegates

Course description
[b]Self-expression [/b]
• A series of exercises to awaken your writing potential
• Examples of effective creative writing
• How you can reflect your personality - and the personality of your organisation - through words
• How different words project different personalities
• Generating ideas
• Brainstorming techniques

[b]Restriction means freedom[/b]
• Why working within tight limitations can widen your horizons

[b]Keeping it concise[/b]
• The art of cutting words to expand your message
• How to spot unnecessary words, sub-clauses, sentences and paragraphs
• How to tighten a message so that every word really counts

[b]Coping with deadlines[/b]
• How to be creative against the clock

Suitable for
A practical course that will harness your creativity when writing commercial documents and develop your powers of self-expression.

Requirements
You need no previous experience to attend this course.