Creativity Workshop

Henshall Centre

Course

In London

£ 425 + VAT

The best Creative Advertising courses

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Description

  • Type

    Course

  • Location

    London

  • Class hours

    6h

  • Duration

    1 Day

Coming Up with New Ideas Quickly

Creativity is a defining characteristic of successful PR people. You can learn to become more creative in order to come up with better PR ideas and content.

You need a series of processes and to understand how to generate ideas. This one-day course will teach you how to be more creative and to apply creative techniques to your work. Our course will help you develop your creativity in order to apply it to your PR campaigns.

The course blends theory with practical exercises. Content is aimed at helping you think more laterally in order to come up with better ideas and will leave you with practical techniques and templates you can use alone or with your team back at work.

Facilities

Location

Start date

London
See map
Business Design Centre, 52 Upper Street, Islington, N1 0QH

Start date

On request

Questions & Answers

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Reviews

Subjects

  • Branding
  • Campaign Planning
  • Creative Thinking
  • Visual Communication
  • Creative Writing
  • Creative techniques
  • Counseling
  • Problem Solving
  • Conflict Resolution
  • Lateral Thinking
  • Reversal Techniques
  • Brainstorm
  • Creative Ideas

Course programme

Course content How to be creative
  • Creativity in a four step process
  • Finding creative opportunities and
    how to think differently
  • Solving problems through creativity
  • Fostering a creative culture
  • Making a creative atmosphere
  • Busting creative ‘block’
  • Lateral thinking
  • Reversal techniques
  • Challenging concepts challenge
  • Triggering unexpected connections
  • Systems for organising creativity
  • Document and present creative ideas
  • Brainstorms that work
Creative Plans
  • Setting clear objectives for your creative effort
  • Understanding the minds and behaviour of target audiences
  • Controlling creativity in planning
  • Setting the right tone for creative thought and action
  • How to apply creativity to solving PR problems

Creating Opportunities

  • Using creative thinking to increase and
    seize PR opportunities
  • Pitching your creative ideas to colleagues and clients
  • Using creative analysis
  • Becoming a creative advisor
  • Harnessing creative insights to commercial goals

See related categories

Creativity Workshop

£ 425 + VAT

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