Henshall Centre courses

...marketing and other communications disciplines. Internal Audiences How to identify different target audiences and their different motivations... Learn about: Media Relations, Internal Audiences, Business Writing...

...Introduction to Agency Finance – Profitability and charging models – Budget management Team Leadership – Taking on the characteristics of a leader – Coaching... Learn about: Communication Skills, Key Account Management, Business Account...

...emails Writing brief and clear headlines Rules for good headlines – should you use puns? Important lessons from email marketing Excellent introductions... Learn about: Story Writing, Editorial Skills, Creative Writing...

...key elements of planning and managing successful internal communication programmes. They learn about change management and how to communicate during times of change and controversy... Learn about: Public Relations, Press Communications, Project Manager...

...as editing copy – Proofreading ‘against copy’ – Proofreading ‘blind’ – How to find errors efficiently – Working to deadlines Proofreading essentials –... Learn about: Writing Skills, Layout Errors, Interpersonal Communication...

...then learn processes that will improve your nominations instantly. What to expect: This is an intensive workshop, limited to six people so that everybody... Learn about: Industry Awards, Persuasion Skills, Creative Thinking...

...sensibly Prioritising goals, objectives and tasks Processing your everyday workload Using milestones and to-do lists effectively. Choosing the right ‘time-hacking’... Learn about: Productivity evaluation, Time management, Organizational Skills...

...and software packages Using a content-led approach Content marketing basics Scheduling content How to publish and distribute online content Content production... Learn about: Public Relations, PR training, Campaign Approach...

...and punctuation • Business and marketing language • Writing effective ‘microcopy’ • Turning long pieces into brief copy • Brainstorming and generating... Learn about: Campaign Planning, Creative Thinking, Marketing Strategy...

...Become a more confident trainer and provide memorable learning experiences that help people retain information longer and acquire knowledge faster... Learn about: Staff Motivation, Body Language, Performance Management...

...stick Fine tuning your messages Creating visual impact Choosing the best words and pictures Planning ahead, away from the computer Creating visual... Learn about: Time management, Public Speaking, Presentation Skills...

...but can be tailored for any marketing communications function: Account managers with less than two years’ experience Newly promoted account managers Senior... Learn about: Campaign Planning, Team management, Time management...

...Running an effective blog requires a variety of skills and means coming up with ideas, creating content and publishing constantly. This course will reduce the amount of... Learn about: Writing Skills, Content production and editing, Content Management...

...PR writing involves balancing editorial, marketing and creative writing in order to tell engaging stories to relevant audiences. You have to deliver messages... Learn about: Plain English, Publishing Skills, Editorial Writing...

...ahead and picking themes Inverted pyramid structure Including benefits and features in stories Thought leadership Issues and opinions Exclusives Images... Learn about: PR Strategy, Campaign Planning, Public Relations...

...It’s a beginner to intermediate level course. Course Content Week 1 Introduction to storytelling Understanding your audience Setting objectives and achieving... Learn about: Team management, Content Marketing, Editorial Skills...

...and ends – Using ‘signposts’ for a good structure – Understanding the audience’s needs – Making prompts, scripts etc. Visual Aids – What makes a good visual... Learn about: Presentation Skills, Communication Skills, Interpersonal Communication...

...can use alone or with your team back at work. Course content How to be creative Creativity in a four step process Finding creative opportunities and... Learn about: Problem Solving, Conflict Resolution, Creative Ideas...

...Writing skills course content How to plan any piece of writing effectively The four step process: Plan > Draft > Revise > Proof Creating stories with effective... Learn about: Writing Skills, Story Writing, Professional Writing...

...and pitch activities Adapting your media pitches to needs and time pressures Fitting your work into the publisher’s cycle... Learn about: Confidence Training, Business Presentation, Email Pitching...