Henshall Centre courses

...marketing and other communications disciplines. Internal Audiences How to identify different target audiences and their different motivations... Learn about: Media Channels, Media Relations, Press Release Writing...

...account director ready to take on your clients’ demands while getting the best out your staff. Course Content Account Direction – Strategy and planning... Learn about: International Accounting, Executive Presentation, Business Account...

...short and effective copy Using a four-stage writing process How not to annoy journalists... Learn about: News Media, Broadcast News, Press Communications...

...with organisational goals. The elements of a successful strategy. Measuring Internal Communications How to audit internal communications, including qualitative... Learn about: Press Communications, Organizational Skills, Team Performance...

...and dashes – Widows and orphans – Capitalisation – End punctuation – Word spacing – Homophones – Word breaks... Learn about: Social Skills, Layout Errors, Writing Skills...

...then learn processes that will improve your nominations instantly. What to expect: This is an intensive workshop, limited to six people so that everybody... Learn about: Marketing Strategy, Creative Thinking, Creative Writing...

...processes Finding and eliminating unproductive work Delegating effectively Creating your personal time management plan Deal with procrastination Implement... Learn about: Decision Making, Personal Effectiveness, Productivity evaluation...

...trends through digital tools Reaching journalists through social media Engaging with bloggers Creating better email pitches Using tracking technology... Learn about: Digital PR, Communication Skills, Marketing Strategy...

...good ideas • Templates and processes for research, briefing and writing... Learn about: Marketing Strategy, Visual Communication, Campaign Planning...

...activities – Give effective feedback – Structure group work and moderate group activities – Work with small and large groups – Use breaks to help people... Learn about: Social Skills, Body Language, Team Development...

...for the presenter Using flipcharts and visual references. Design principles Layout basics and using grids Typography, font use and font styles Photos... Learn about: Visual Reference, Graphic design, Design techniques...

...How to praise and reprimand effectively Monitoring performance Motivating account teams Time management techniques Managing up for the best results Leadership... Learn about: Time management, Communication Skills, Social Skills...

...theory and case studies to accommodate your learning style. Course content Engaging readers Define your audiences Work out what readers want What makes... Learn about: Writing Skills, Web Designer, Visual Basic...

...Pitches Media alerts Press releases News stories Commissioned/contributed articles Blogs/social media posts Quotations Approaches to PR Writing How... Learn about: Editorial Writing, Press Release Writing, Publishing Skills...

...marketing PR writing basics PR writing rules Writing pitches Press release basics How to create a case study Writing news and feature articles... Learn about: Campaign Planning, PR skills, PR Strategy...

...Week 7 Writing features and contributed articles Focus on headlines Grammar and punctuation focus Week 8 Writing synopses Proofreading Using an editorial... Learn about: Social Media, Editorial Skills, Corporate Reputation Management...

...and ends – Using ‘signposts’ for a good structure – Understanding the audience’s needs – Making prompts, scripts etc. Visual Aids – What makes a good visual... Learn about: Presentation Skills, Visual Aids, Body Language...

...to think differently Solving problems through creativity Fostering a creative culture Making a creative atmosphere Busting creative ‘block’ Lateral thinking... Learn about: Reversal Techniques, Visual Communication, Problem Solving...

...We keep our writing skills courses small and focused, so you get the personal attention you need, rather than disappearing in a crowd. This course... Learn about: Structured Programming, Persuasion Skills, Newspaper Journalism...

...you’ll take away quick and easy media pitching techniques that help you get better coverage. Our course covers pitching by phone and email. Course topics include... Learn about: Effective Communication, Email Pitching, Verbal Communication...