CSR & Sustainability

London School of Public Relations (LSPR)

Course

In London

£ 790 VAT inc.

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Description

  • Type

    Intensive course

  • Level

    Advanced

  • Location

    London

  • Class hours

    10h

  • Duration

    2 Days

The corporate social responsibility course (CSR) provides a concise introduction to the complex and increasingly important subject of corporate sustainability and its link with business strategy. Participants will obtain a clearer understanding of sustainability and the various parallel terms and concepts that are in use. The crucial link between Corporate Social Responsibility and stakeholder management is examined alongside good practice in stakeholder engagement and measurement of outcomes. Important concepts such as corporate philanthropy, ethical consumerism, social capital and socially responsible, investment, resource efficiency and global codes of conduct are considered and how they impact upon business strategy. The course explores topics that are often discussed in the news media and highlighted within corporate and NGO reports but are often poorly understood. Key social and environmental issues are reviewed to clarify understanding and correct misrepresentations.

One of the special features of the course is that it gives participants an up-to-date explanation of topics that are frequently misunderstood or misrepresented, such as climate change, global warming, biodiversity, resource accessibility, food security and eco-tourism. The shift from pure communications towards performance management in CSR is explored along with managerial impact. Green marketing and environmental issues are covered along with innovative green technologies. Open Source strategies and the influence of social media is also tackled together with how sustainability campaigns are influenced by the use of online advocacy campaigns.

Facilities

Location

Start date

London
See map
118a Kensington Church Street, W8 4BH

Start date

On request

About this course

PR and communications professionals who want to learn about the complex and increasingly important subject of corporate social responsibility and sustainability and its link with business strategy and stakeholder management.

REQ - Previous experience within PR is not a requirement. A key feature of our approach is that if you have a good education and commercial experience, you should be able to learn quickly. Our courses provide the important balance between theory and practice so as to enable a delegate to quickly understand what a modern PR and reputation practitioner has to deal with. The training materials and content are very practical and hands-on, designed for a delegate to apply the skills to the job at hand.

CPD Advanced Certificate

Key concepts such as climate change, global warming, biodiversity, resource accessibility, food security and eco-tourism, corporate philanthropy, ethical consumerism, social capital and socially responsible investment, resource efficiency and global codes of conduct will be explored and how they impact upon business strategy.

You will be contacted by a course advisor who will send you general information on the course and start dates and how to book your place. You will be encouraged to contact us back, in order that we can answer specific questions and provide you with the details you are looking for.

Our entry requirements reflect the needs of the industry. The PR and communication sectors are generally graduate entry, although there are exceptions and people with relevant experience within a commercial environment, who do not hold a degree, would be welcome.
We will accept non-graduates with less than one years' commercial experience, although not necessarily in PR, it would be preferable to have experience within a communications-related industry. If in any doubt, please do not hesitate to contact us by telephone or email.
Graduates will have greater opportunities than non-graduates to secure a position, but given that PR and related functions are creative roles, experience and the ability to demonstrate a creative portfolio are also important. For those who are non-graduates, the course can consolidate the training with commercial experience to enable a delegate to be more marketable. Please contact the Course Director if you have any questions relating to entry.

LSPR has been established since 1992 and has gained an excellent reputation globally. LSPR is approved and recognised by the CPD Certification Service. Furthermore, it is supported by the Centre for Crisis and Issue Management in London, a leading international think tank and consultancy that specialises in crisis management and corporate vulnerability/resilience.
LSPR's Advisory Board acts as an independent control body to help monitor the quality of LSPR's work such as the setting and marking of the examination papers and project. We also have a significant client base: some of our clients have included:
• Barclays Bank
• BBC
• BP
• CBI (Confederation of British Industry)
• Cartier
• Channel 4
• Orange
• Shell
• Walt Disney Company
LSPR is a recognised provider of training by the Embassy of the State of Qatar.

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Subjects

  • Corporate Social Responsibility
  • CSR
  • Branding
  • PR
  • Risk Management
  • Stakeholder Management
  • HR
  • Accountability
  • Green Marketing
  • Environmental Economics
  • Waste management
  • Social Issues
  • Supply Chain Management
  • Employee Management
  • Strategic Risk
  • Social Media
  • Socially Responsible Investment
  • Social Partnership

Teachers and trainers (3)

Christopher Mason

Christopher Mason

Senior Trainer

Chris specialised in crisis communications planning and has 'hands-on' experience of dealing with news events of national and international interest. At the CAA he managed a programme of media training courses for key staff and during his time at the Metropolitan Police set up and ran a series of training exercises for Information Officers on COI media training courses. Throughout Chris’s career he has been responsible for training and mentoring a succession of new entrants to the PR profession and always found this to be a rewarding and enjoyable role.

Dalal Nageh

Dalal Nageh

Course Director and Trainer

Dalal is the LSPR Course Director and Senior Trainer in Corporate Identity and Sponsorship. During the Libyan revolution in 2011, Dalal was an advisor for a group of professionals who wanted to bring humanitarian assistance to the Libyan people. She also advised the Transitional National Council on message framing, stakeholder engagement, as well as developing awareness campaigns and helped draft press releases that were approved in the UK media and with the Prime Minister's Office in Downing Street.

John Dalton

John Dalton

Director of LSPR Worldwide and Senior Trainer

John has taught reputation management and related disciplines in over 30 countries. He is also the author of many books and has published countless business and economic articles. In 2012 John contributed to a major book on Reputation Management, published by Bloomsbury, along with some of the leading authorities in crisis and reputation management globally. In 2012 John also became Director of the Centre for Issue and Crisis Management, which acts as both a think tank and an advisory service to multinational corporations exploring global risks to their brands.

Course programme

Throughout the course, concepts will be supported by recent examples and relevant case studies to help further refine and define concepts covered.

Module One: Introduction to Key Concepts and Terminology
  1. The purpose of CSR or corporate sustainability: what CSR is and what it is not
  2. Drivers and benefits of Corporate Social Responsibility: economic context and business case
  3. Impact of social media and influence on CSR: platforms of social and environmental activism
  4. Parallel terms: CSR; corporate citizenship; corporate social responsiveness; corporate social investment (CSI), socially responsible investment (SRI) corporate social performance; corporate sustainability; accountability; corporate shared value
  5. Arguments for and against CSR: shareholder return evaluated
  6. CSR and philanthropy
  7. Stakeholder management
  8. Risks ,disclosure issues and legal considerations
  9. Governance and non-financial reporting
  10. The role of NGOs and iNGOs
Module Two: Strategic Issues and Stakeholder Management
  1. The importance of strategic CSR: why CSR ideas must align and integrate into organisational values and strategy
  2. NGOs and social partnerships
  3. Brand considerations: values, architecture and communications
  4. Shift from communications to performance
  5. Stakeholders – who are they?
  6. What is stakeholder management?
  7. Importance of policy development in CSR
  8. The process of identifying and mapping stakeholders; risk involved
  9. Ways to engage stakeholders and handling stakeholder conflict
  10. Examples of successful multinational engagement tactics: communicating CSR
Module Three: Environmental Issues and Green Marketing
  1. Key facts and issues in environmentalism: climate change; global warming and ozone depletion; deforestation; biodiversity loss and invasive species; pollution; water; energy consumption
  2. The importance of environmental interdependence within ecosystems
  3. Terminology reviewed: resource efficiency; carbon terminology; eco-tourism; eco-efficiency; recycling and renewables; supply-chain; fair trade etc
  4. Overview of challenges to: fishing industry; airlines; chemical and agricultural sectors
  5. Carbon issues: footprints, trading, credits tax, offsetting, sinks, carbon markets
  6. Environmental audits, certification schemes and green procurement
  7. Importance of traceability
  8. Global Reporting Initiative and other reporting/verification schemes
  9. Innovative green technologies
  10. The future of waste management
Module Four: Social Issues and CSR
  1. Overview of the key social issues: child labour; exploitation of third world labour; disease and poor health conditions; land use; mining; economic inequalities, Human Rights violations; corruption; fair trade and ethical consumerism
  2. Links with social marketing: health care examples
  3. Fair trade: what is it, does it work? Certification and auditing
  4. Ethical consumerism
  5. Supply chain management, traceability and CSR
  6. Social partnerships
  7. Social accountability: social reporting and auditing
  8. Socially responsible investment (SRI)
  9. Examples of MNEs engaging in good social investment and practice
  10. The role of social media in advocacy for current and emerging social issues
Module Five: Embracing CSR within a Business: the role of management
  1. The role of management in CSR: legal and ethical considerations
  2. Corporate governance and CSR
  3. Alignment with corporate values and mission
  4. Targets and performance in CSR: narrative reporting
  5. Linking targets to financial rewards
  6. M&S: Plan A: retail success story
  7. CSR and the role of HR, employee engagement and internal marketing
  8. CSR and strategic risk and planning
  9. Performance targets and CSR: CSR and the bottom line
  10. CSR and corporate culture.

Additional information

In order to obtain the Advanced Certificate in Corporate Social Responsibility, participants are required to complete: an assessment (during the course) The assessment is based on a document from which participants are asked questions to evaluate their understanding and comprehension of key concepts from the course. The purpose of the assessment is to test, at one level, factual recall of critical concepts, and at a higher level, to allow participants the chance to apply knowledge assumed by the syllabus to completely unfamiliar situations e.g. a scenario. Less emphasis is placed on factual recall and greater placed on critical thinking and the application of concepts.

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CSR & Sustainability

£ 790 VAT inc.

The best Business Management courses

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