CTH - Postgraduate Diploma in Hospitality And Tourism Management leading to Msc

This programme has been devised on the basis that students will attend a course of study not less than 120 credits which equates to 240 hours tuition and 960 hours of directed learning. Candidates have an opportunity to gain credit towards either an MA, or an MSc degree. They also have an opportunity to develop higher level academic skills that can be applied in a vocational context.

Syllabus Overview

Module 1: Hospitality and Tourism
Marketing Strategies – Enable students to
develop their understanding of marketing
strategies and public relations tactics in the
hospitality and tourism industry.
Module 2: Management and Leadership
Across Cultures – Develop a critical
understanding of the range of issues
associated with management and
leadership across cultures.
Module 3: Hospitality and Tourism
Strategic Planning – Enable students to
develop skills in strategic analysis and
strategic planning. The module also
considers risk evaluation and management,
as well as business ethics.

Plus ONE of the following options:

Module 4: Managing Hospitality and
Tourism Projects – The purpose of this
module is to enable students to develop
understanding and skills in project
management and decision-making.
Students should critically evaluate a range
of management tools and apply them
practically through a project plan.
Module 5: Research Methods for
Hospitality and Tourism Managers –
The purpose of this module is to enable
students to develop understanding
and skills in research design, research
methods and research presentation.