Customer Magazine Publishing: Getting the Best from your Publisher - Developing the Product

Customer Magazine Publishing: Getting the Best from your Publisher - Developing the Product

(1 day)

Ideal for

Client magazine teams who want to take a fresh look at their publication to identify ways to keep it moving ahead.

Benefits

All teams can benefit from periodically taking a fresh look at their publication and the opportunity to do so with client and publishing staff can be both motivating and invigorating for a title. Getting a fresh focus on readers and what they want results in concrete plans for development and change.

Content of the course

• How do other titles address their readers?
• What do our readers want from us?
• What else can we deliver to our readers?
• How can we deliver it?
• What needs changing?
• How can we change?