Marketing Communications Degrees in St Andrews

...develops an appreciation of how global trends impact on economies, organisations and the practice of management and marketing. Semester 2 Contemporary... Learn about: International Marketing, Consumer Behaviour, Business planning...

...current theory and practice and looks at how marketing is evolving in light of changes to the business context, particularly from a managerial perspective... Learn about: Business planning, Financial Systems, Innovation and Creativity...

...Contemporary Global Issues in Management : develops an appreciation of how various global trends will impact upon economies, organisations and the practice... Learn about: Marketing Communications, International Marketing, Innovation and Creativity...

...problemising and theorising about human resource management. Skills and Challenges for the HR Professional : explores ways in which to conceptualise HRM in organisations... Learn about: Financial Systems, Alternative Investment, Financial Management...

...Optional Student choose two optional modules, taking one in each semester. Alternative Investments Creative Marketing Communications Entrepreneurship... Learn about: Financial Systems, Creativity and innovation, Financial Management...